Jaguar just introduced their EV concept car. Here’s a story with photos. I think it’s kinda ugly, but then again, it’s a concept car. The model for sale may not look too much like the concept. Any opinions?
Good profile in side view but clunky and indistinct in other views. If EVs lack grilles, then the designers need to create some character for the face and tails of thier cars.
The bigger question is why paint it Barbie-shimmer pink? Maybe that pairs with the brand destroying re-branding advert?
It took 75 years to create the brand and 75 seconds to destroy it. So, hey, double down Jaguar!
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I think Jaguar may be in big trouble
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2 words: Bud Light…
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First time i’ve seen travertine stone used in an interior. More likely details of this will be on the production car rather than being exactly the same.
What’s under the bonnet? I assume the frt wheel drive motor is between the front wheels. What is between the motor and firewall? Most smart folks have a bottom mounted battery pack, does jag have a big square battery near firewall?
Jaguar was showing some reliability improvements when owned by Ford along with the beautiful retro ‘S’ Type. It is a pity Jaguar had to be sacrificed to save Ford from the fate that befell GM and worse for Chrysler.
Since those in the video are concept models hopefully will not come to market. But ugly enough to appeal to Cybertruck owners.
Concept cars are designed to test customer reactions, and frequently look nothing like the actual car that is produced several years later. In 1946, GM unveiled their concept of what the 1948 Cadillac might look like:
Does that resemble–even slightly–the real 1948 Caddy?
The older forum members may remember GM’s 1958 Firebird concept car. The actual Firebird that came many years later looked nothing like the concept car, nor did any other GM cars:
That Firebird concept might actually have inspired the Kenner Toy Company when they introduced their Easy Bake Oven, because anyone sitting in that Firebird concept car for more than 10 minutes would have been baked to a crisp. 
IMO they are using a Look at Me color for a concept car and probably won’t offer it for the production model.
Also, EVs have grilles for heat pump cooling, but they are much smaller. My Model 3 has one and it’s at the bottom of the bumper as is the grille for the Cybertruck. It’s easy to miss. BMW EVs have a fake grille that mimics the ones used on their ICE vehicles. The real grille is split and on either side and at the bottom of the fake one. I don’t care for the fake grille.
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The promo video mentioned the car had “wonderful” air conditioning!
At least the Lincoln Futura made it into a movie, then modified by Barris into the best ever Batmobile. Saw one of the Barris Batmobiles at a museum, TV did not do it justice. Beautiful car, but huge.
Nice design, I’ll buy it. It costs how much? On 2nd thought, no I won’t buy it.
It isn’t that I need a grill on an EV, my concern is creating an appealing look for the car that creates a brand identity. For example, I think the Model 3’s front is awkward. It has become a face of Tesla but not the face of Tesla. The car, from other angles, is attractive. The worst, in my opinion, is the flat black wheels…but this is just my preference. You can change wheels.
The 3 does not have the sense of identity the Model S or X present. A grill isn’t needed to make the car immediately identifiable as a Tesla. But both have a sense of style unique to Tesla.
BMWs big fake kidney grills at least carry BMWs brand identity, like them or not.
Do you recall the era when people put a phony grill on their Corvair because, “It just didn’t look right without a grill”?
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I do not rememer seeing Corvair grills. Probably from JC Whitney!
It doesn’t look half bad.
There also was one in blue as a reference to 60’s Jag cars. As explained below.
- Type 00 is presented in two colours, dubbed Miami Pink and London Blue – the former reflects the iconic Art Deco surroundings of its reveal, the latter references its British heritage
Jaguar design is confused… The color that references its British heritage is green. specifically British Racing green (which itself has variations in color…).
Their comment about London Blue just reinforces my comments about brand destruction! London Blue is a type of topaz. If we search “historical Jaguar colors” we find NO shades of blue for 1947 models until 1957 and 5 shades of blue listed from 1957 to 1968. None of which are London Blue.
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Agree with you on British Racing Green being a better historical choice. Opalescent silver blue is the color some people are comparing the blue concept to.
The X is built on the S platform and should be similar. The 3 and Y are built in the same platform and are so similar in looks that I have to look closely to tell them apart. I like the black wheels. They are constructed to increase range. The 18” wheel EPA range is 363 miles and the EPA range for the 19” wheels is 322 miles. I’ll take the 18” range extenders and leave the 19” wheels that cost $1000 more for someone else.
+1
For the younger forum members who might not be familiar with “national” racing colors, this should help:
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Originally the US was assigned red as its color in 1900. Germany was white but in the 1930s German cars showed up with unpainted aluminum bodies… so the Silver Arrows began. And white and silver are considered the same “tincture”.
Belgium got yellow. French blue but Italy did not snag red for itself until 1907. The US got assigned the blue and white combo. Britain adopted an olive green color that became British Racing Green.
American colors were a blue frame with a white body. When Briggs Cunningham showed up at Le Mans in 1950, since the frames could not be seen, it was a blue over white paint scheme. In 1951 going forward, Cunningham cars had 2 wide blue stripes over a white body. These days sometimes called “Shelby stripes” but Cunningham did it first.
When Max Verstoppen fans go to F1 races, they wear a bright orange, which is the color of Netherlands. I’ve seen people wearing custom made orange 2 or 3 piece suits at F1 races!