Tesla has already accomplished its goal. The idea behind Tesla was to prove that an electric car could be something enjoyable and practical to own and drive - a car you’d actually want to own rather than a car that you own because you feel a sense of obligation toward divorcing from fossil fuels.
They did that a long time ago. The Model S is a beautiful car, it’s comfortable, it’s faster than most gas-powered sedans (heck, in the P version it’s faster than most supercars), it’s got very good range so you don’t constantly suffer from charge anxiety.
And look what’s happened as a result - major carmakers are coming out of the woodwork with electric cars. Even Porsche is making one. And the few who were already making them have been spurred into making them better - the Leaf, for instance, is no longer a 60 mile-range enclosed golf cart, but a real, practical city car that wont’ make you wonder if you can get home if you have to run an errand or two after work.
Tesla set out to prove that electric cars can work, and work well. They did that. Even if they go away, their contributions to the automotive field are invaluable.
All that aside, I think Tesla would best be served by having Musk step down. The only person who makes more of an ass out of himself on Twitter is Trump, and when you act like a nutjob on Twitter the businesses you’re associated with can suffer. Calling the rescue diver a pedo because the guy happened to be in Thailand was the last straw for me. The ranting narcissist has to go.
If Musk stepped down and Tesla brought in established talent from the automotive industry (say, someone high up at Honda/Toyota) I think they’d be a runaway success. Even beyond the social media stupidities, Musk and his inability to focus is holding Tesla back.
And they also need to fire whoever thinks minimalist design is the wave of the future. They’re now talking about stripping everything but a floating tablet from the dashboard of the Model S. Yeah, because someone buying a $130,000 luxury car wants a plain-jane Ikea dashboard that looks like someone velcroed an iPad to the center. Dumb.