This is apparently a thing. Sort of like the Jeep Wave. Who knew?
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It’s a Jeep Thing… We wouldn’t understand! 
It is a cute and friendly thing born out of a nasty comment. Seems like a good deed gone viral.
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John, you posted a link to an article on the Jeep Wave, and at the end there was a segment on Jeep Ducking. After reading you post 14 days ago, I knew about it.
Cute story. I hadn’t heard of it. I sent the link to my wife, her best friend passed away recently and she was a huge duck enthusiast. She would’ve approved.