Ford Bronco outrageous prices


I just started looking into Ford Broncos and I am astonished with the asking prices of many old Broncos (late 80’s into early 90’s). Are they really that valuable or are the people just nuts asking for high prices? In one instance, I found a clean 1989 Bronco with the 351 Windsor engine and about 150k miles. Plain Jane…asking $17,500!!! Opinions? I would love to have a Bronco but I’m not going to pay high prices for these.


This is called ’ Market Demand '.


And cult following.


@VOLVO_V70 really there’s a market demand for Broncos? Even with high gas prices? Wow. I’d love to have one but I can’t justify paying high prices for one.


Gas prices. They are actually slightly lower today than in 1967, $0.35 is equal to$2.62 now, when few cars cot more than 15MPG.


For what it’s worth…It’s important to note here that what you’re seeing in the listing is an “asking” price. Which may be unrealistic, and doesn’t actually mean a whole lot.

What really matters is the actual selling price, which is a little harder to come by. There’s often a gap between what people are asking for and what they’re willing to pay.


Broncos, K5 Blazers, and the Dodge equivalent of that era were actually used off-road. Plus there sheet metal easily rusted. So supply is limited and there is a demand including the previous generation Bronco.
Bottom line when demand is greater than supply prices go up.
Try looking for a ‘55 Speedster or a ‘58 P-Hawk, there was a time you could not give them away, today a stock examples command muy dinero.


Yep, cult following for them, and similar vehicles.


Yes, there’s a serious following for Broncos, Blazers, and so on.

Same for the VW Type 2s. On the Mecum auction the other day a 23 window bus went for north of 150k dollars.


Ford hopes to build on that following with the new Broncos they’re bringing out:


Yep, The 92-96 models carry higher-than-you-might-expect prices. I had a 1995 Bronco for quite a while (272k miles) and I would like to have another one. But in recent years their prices have been going up rapidly. A few years ago I found a 96 owned by an older gentleman, immaculate shape, with under 50k on the clock, He was asking $18.5k for it. I wasn’t going to pay that, but I did offer $13.5k (which I thought was a more than fair price), he wasn’t offended or anything, but said that he had had higher offers than that.


My neighbor had one and before he traded ended up putting new quarter panels, doors, and fenders on it due to rust. I’ve always been a little afraid of them due to their high center of gravity and propensity to roll over. I’d say $500 if it runs good and no big rust.


Older SUVs and crossovers (even though we didn’t call them that back in the day) are hot right now. A lot of folks looking for a project to restore are skipping the '69 Chevelle and '63 'Vette and all the usual suspects and going for SUVs. One reason may actually be the affordability of these old vehicles many owned and loved. Here are two stories that help illustrate the point:


Ugg, that is rendering makes me think of the time Ford considered naming the Probe as a Mustang.


Add the 1984-2001 Baby Jeep Cherokees.


Ever since O.J. Simpson made his getaway in a Bronco the vehicle has had some kind of mystique.

My most memorable trip in a Bronco was years ago in the Arctic when an oil company rep. drove me over the Ice Road to an isolated settlement on the Arctic Ocean where they were drilling for oil. I recall the heater was inadequate for that severe climate and I had cold feet all the way.


The Ranger-based Bronco II was the one that rolled over if you looked it at wrong. The full-sized Bronco had a much wider track and much more stable, it actually was pretty nimble/maneuverable for what it was. Mine never felt tipsy at all.


My 1991 Jeep Cherokee with short wheelbase, wide track, and substantial tire contact patches handled amazingly well.


I didn’t know the late 80’s and 90’s Broncos were that expensive. I know the first generation Broncos (1960 something to 1976ish?) command a premium.

Similar to Jeep CJ’s, I suppose. You can buy them fairly cheap all day long, but if you find a well kept one in original condition, or a nicely restored one, they’re pretty pricey.


In the southwest full side Broncos can be found for $5000 and less, not museum quality but in reasonable condition.

Two years ago a guy that worked in our car wash was driving a real nice early 1990’s Bronco, it was probably a trade-in that he bought for very little.