2010 Hyundai Genesis Coupe - Paint is fading on my 14 year old car

Paint is now off surrounding the rear view window and it seems like it is fading rapidly around that area. I don’t want to repaint but is there anything I can do to delay this or any product I can use. thanks for your hep.

Keeping the area clean and waxed should help. The big-selling version of Turtle Wax is what I use.