If you need to ask you should probably just take it to a shop. But otherwise I just touched up a long scratch on the side of my son’s BMW. It was just through the clear coat but the process is the same. Go to the dealer and get a bottle of exact match paint. Then the same bottle of primer and clear. Follow the directions. You’ll need to prime it, then color, then the clear. Then you have to take micro fine sand paper like 2000 grit to level the new paint and the surrounding paint. Then you really need a buffer to use rubbing compound, and polishing compound to polish the paint to the original shine. You can do it by hand but good luck.
I’m not sold on those easy pen fixes either. If this scratch is on the underside lip of the wheel well then I’d just hit it with a little primer, some paint from a Dupli-Color bottle, and not worry much about it.
Of course, around here the roads are garbage, covered with dirt/sand all the time, with gravel/rocks everywhere. The underside wheel well lips of most cars around here are beat all to hxxx.