New Ford Bronco

How much MSRP do you think the new bronco will be?

10 second Duck Duck Go search…

$32,495

I used Google and found out the info that Ashley wanted .

Starting price, if you don’t mind waiting. Have to see if Ford will schedule basic builds at launch.

It would be unusual if the new Bronco did not have an extra sticker on the window ( ADP ) Additional Dealer Profit .

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Back in the early '80s, when Hondas became the “hot ticket”, almost all dealerships were playing that ADP game, and were tacking (I think) $1k (or, close to it…) onto the price. I worked with a guy who actually drove from NJ to RI to buy a Honda from a dealership that didn’t play the ADP game.

Like other high demand vehicles there will be afp at many dealers to get the first ones. The local Ford dealership is at 18,000 over for the gt500 in the showroom.