It’s a truck for those who want to be trendy and drive a truck, but don’t/won’t want to use it for actual truck-like things.
Yes, it’s ugly, bordering on fugly, but it’s also why I’ve got one on pre-order- that and I haven’t heard anything from GM about letting me configure a Silverado EV yet, and I got my pre-order in like half an hour after they started taking reservations for the truck.