Not only is it part of the deal, a lot of Jeepers consider breaking something a badge of honor! Just another opportunity to break out the trail welder and patch it back together. Been on some trips in Canyonlands with people like that. Made for an awfully long and arduous trip. I prefer to take a more reasoned approach to the obstacle and consider NOT breaking something more of a challenge…
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There’s a good view of both vehicles.
And if this pic says anything, the boat moved along pretty well:
However! There is one that does require you to drag not just the truck tractor, but the entire truck, through the water! Check out the Terra Wind, by Cool Amphibious Manufacturing. A for-real amphibious class-A motorhome:
WOW! That motorhome would turn a few heads as you putted up to the launch…
I confess I would love to have one, just so I can pretend to “park” it near boat ramps and then watch people lose their minds as that poor motorhome rolls into the drink. 
But the 7 knot top speed would stop me even if the million dollar price tag didn’t.
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You’re right, he’s unloading or loading the boat.
I didn’t interpret the photo properly. 