Stellantis is way different than BH: Dairy Queen and natural gas storage are a bit more different than Fiat and Jeep.
Is that before or after the Enterprise and Deep Space 9?
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Like they did a few years ago except for fleet sales, Really to offer a lower starting price but not as low as some would prefer.
Letās not forget the failed Ford - Landrover/Jaguar combination or the disastrous Mercedes/Chrysler combination, which incidentally gave me an incredible deal on a made in Germany Chrysler Crossfire, when they finally realized that a small 2 seater with a Chrysler tag and a $35,000 sticker was impossible to sell in the US.
Or the dramatic escape of Renaultās CEO from Japan, primarily the result of the culture clash with Nissan.
In all these failed combinations thereās a theme of āhubrisā, āI was successful at company/country A so the same approach will work at company/country Bā and they never seem to learn.
Case in point, Stellantis reintroduced the Alfa Romeo brand to the US in 2017, hit a sales high of 23,800 units in 2018, declined every year thereafter and in 2023 sold a measly 10,897 units and I donāt think you need to pay a CEO millions to know that you canāt sell an expensive luxury Italian car or SUV in the US market
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