At the moment I am writing my master thesis at the department of international direct marketing of the University of Kassel, in order to finish my studies in ‘economics, psychology & management’.
The aim of the thesis is to investigate the (so far not examined) impact of assortment widening’s within in the automotive industry on the consumer-sided brand image evaluation (incl. brand identification/sympathy and purchase intention). During a pre-test study, BMW and Porsche have been identified as suitable brands to further investigate the assumed and partly already proven effects.
I would be more than please if you would take part in the survey.
Answering the questionnaire takes approx. 12 minutes and 0,25 € are donated to Human Rights Watch for every conscious (without clicking through) participation.
(Prospectively online till 31th of October)
Feedback and questions are welcome: firstname.lastname@example.org.
I highly appreciate every participation and feel free to share.