Will it work? Only time will tell, but–unfortunately–I don’t think they have much time remaining in the US marketplace.
https://www.autoblog.com/news/mitsubishi-is-trying-a-new-way-to-sell-cars-in-america
Can someone explain why or what the Me too block is supposed to mean and how does one post it?
Mitsubishi is dead man walking 
I can’t answer that question because I didn’t include the “Me Too” thing in my post. It simply showed-up. Perhaps @Julie-Lent or one of the other mods can explain it for us.
I don’t know why they even sell cars here. They make everything else under the sun, seems like selling cars would just be a distraction.
Maybe they should concentrate on their heavy industries division . . . which is more what they’re associated with, imo
Actually, “Misubishi” cover a large number of independent companies. Mitsubishi Motors isn’t in the top 13.
“The Mitsubishi Group is made up of about 40 individual companies without a controlling parent company. Each of the Mitsubishi companies owns substantial (but usually not controlling) portions of the shares of the others.”
What could go wrong copying a successful brand like stelentis? Sarc
only a small percentage of people want to take a chance on a brand that may not be around long or buy based on an auto show.
I worked with a guy that bought an Outlander around 2015. Mitsubishi was circling the drain and prices were very low to attract buyers. Worked for him, and lots of buyers are price motivated. Look at how long GM sold unwanted cars like the Malibu Classic with big rebates. Chevy is still around, although they’ve stopped the loss leader rebates.
Stelentis/Stelantis sounds more to me like a prescription drug than a car. Like “Aldi” sounds like a shoe or accessory than a food market.
One new car dealership group is heavily advertising Mitsubishi, why but used when you can drive a new Mitsubishi for $■■■ down and $■■■/month. Number of months not mentioned. This group which has dealerships that sell just about everything except Ford/Lincoln, Rolls, and Jag. Guess they want to be our version of ‘Cal Worthington and his dog Spot’. They are also a warranty forever dealership.
For our younger viewers, here is Cal and Spot:
The “Me Too” button simply acts like a “Like” or a “+1” button, without needing to reply with a full comment.
I see the thumbs up like button and the childish heart symbol plus other figures but nothing about Me too.
Mitsui’s new approach is not so poor…
Many buyers HATE the buying process. A commission salesperson upselling them at every turn making even a decent deal feel like they got dirty and trashed. (I’d use a different word here but censors…)
That is the logic behind GM’s Saturn dealer being non-commission salespeople with a non-negotiable price. CarMax does the same thing. I bought a Saturn new and two used cars from CarMax. Good experiences all around. I bought my latest Mustang used from a Ford dealer and it left a bad impression.
Mitsubishi is trying model their new sales program on these type of sales models… But it may be too little, too late for them.
The button seems to have disappeared .
In my post about local Mitsubishi dealer I used three exes, the exes were censored and changed to black squares.
AI’s first step in eliminating all humans!
Too many naysayers here. Mitsubishi can definitely revitalize their business—they just need more models to sell, at prices which buyers can afford. Since Mitsubishi is partnering with Nissan now, they should be able to introduce badge-engineered versions of Nissan vehicles, with minor differences. They should also consider replacing the now-departed Mitsubishi Mirage with a rebadged version of the Nissan March, which is sold in Mexico (and probably elsewhere in Central America and South America). A rebadged version of the Nissan Frontier would also help bring in customers.
A lot of people no longer consider Nissan to be competitive (in terms of quality) with Toyota and Honda. That might explain why Nissan’s global sales decreased by 4.5% in 2025, and for Q1 2026 in the US, their sales dropped by 7.5%, as compared to the 2025 numbers. If fewer people are interested in buying Nissan vehicles, I’m not sure that selling slightly altered Nissans is a good strategy for Mitsubishi.
Mitsubishi has been dying a slow death for decades now, I remember back around 2000 when they revamped something, the front emblem went from red to chrome about that time, and was wondering how they even stayed in business, dealerships have closed and a only 2 remain in the greater Nashville area, I rarely see a new Mitsubishi around… As DB said, they are a dead man walking…
I am going to have to disagree. Everything has its price. At the correct price, any running and drivable vehicle will sell. A rebadged Nissan March would likely sell very well at $15-16k. A rebadged Nissan Frontier 4-cylinder would likely sell very well at $20-25k. Etc.
I disagree
Small cars like @bcohen2010 mentioned have NOT been selling well here
Americans simply don’t WANT tiny cars
Only @bcohen2010 and @George_San_Jose1 would buy them