Still in the early stages but announced today. Us production for jlr is one possible outcome what could possibly go wrong? 
Jag was owned by Ford through the 90s til 2008. That didnât work out well for either party.
Fordâs ownership of Jaguar improved Jagâs reliability and profitability a ton. It also allowed them the ability to develop new products and contain costs by using a lot of Ford content beneath the skin inside and out. It did not bring Jag to profitability, however, that would be a failure under Ford.
Tata has kind of run out the Ford left under the Jag skin and Jagâs last marketing push was a branding disaster.
Jagâs Formula 1 program was not so successful but⊠that is f1.
I didnât mean to say it didnât help them in the beginning. It surely did. But Ford invested BILLIONS into Jag and didnât get a lot of benefit. They sold it because it was costing Ford MILLIONS every year. While Jags quality has improved, they are not considered a reliable vehicle.
When ford took over they were mostly leased and now theyâre about 20% leased. Ford measured the quality of a XJ fresh off the line to their premium UK Ford sedan and found much to improve of the quality of the assembly and engineering.
The uk journalists whoâve had access to the new Jaguar give positive reviews even after the bizarre marketing. They benchmarked various classic jags while trying for a new market. Dealership network has been pruned to specific markets with former dealers retaining service and getting more Land Rover allocations.
Sounds like more will be released including future plans for Chrysler,/Dodge/Jeep and Fiat in the us market very soon.
I didnât know that Jaguar is currently selling zero vehicles in the US. Not good. Imagine being a Jaguar dealer.
Itâll be several years before this relationship makes much of a difference, Iâd think.
Whatâs with Chryslerâs repeated failed alliances?
In the 1950s or even the '70s Chrysler stood on its own.
Not really. No manufacturer stood on its own for many decades. All of the Big Three (big 4 back in the 70s) had relationships/partnerships with many other manufacturers. In the 70s Chryco used the VW rabbit engine in itâs Dodge Omni. Chrycoâs New Process Gear division built transfer-cases, but only 40% went into Chrysler trucks. The rest went into Ford and GM vehicles.
+1
And, when they were unable to source sufficient numbers of VW engines, they used Peugeot engines for a brief period.
If they could have received the engines they needed they wouldnât have needed the bailout loan. The Omni was a very hot seller but Chrysler couldnât build enough.
Let us remember, that was the 2008 financial crisis was a severe global economic downturn triggered by the collapse of the US housing bubble, fueled by subprime mortgage defaults, predatory lending, and excessive risk-taking in financial derivatives. The crisis caused major bank failures, notably Lehman Brothers, leading to a credit freeze, global recession, and massive government bailouts.
Ford sold off assets to avoid a government bailout (GM) or merger (Chrysler), Ford was able to rebuild itself.
I checked the inventory at local Jag dealer, they did have a couple of 2026 SUVs, No F type cars. Now the question, if Jaguar survives will they again offer at least one car, or just SUV/CUVs ?
When Ford owned them I really wanted an S type. Though Ford choosing the Jag engine for the T-Bird was questionable.
Nearest dealer has 3 f type coupes at $10,000 off and one xf sedan. Along with 25 and 26 model year f pace suv. Currently their Land Rover inventory is 10x larger.
There are no new Jaguars (any type) for sale on Autotrader within 100 miles of Dallas.
Chrysler, Jaguar and Land Rover is not a partnership, it is a vehicle version of planned failure.
But, it appears that all of the wayward/confused Waymo vehicles are smallish Jaguar SUVs
Those are the I Pace electric suv that was canceled after 2024, believe the same final year for all but the F pace. Waymo bought at least 1,500 Jaguar I Pace. 3,500/yr sales was the best Jaguar saw.
Ford sold everything before the mortgage crisis started. Their cash position was so bad that they need3d to sell almost all their assets to meet obligations whether the crisis occurred or not. That they didnât need to ask for federal loans was luck. Luck was on their side then, and thatâs good. It saved a lot of jobs.
AI summation:
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December 2006: Ford mortgaged virtually all of its corporate assetsâincluding factories, equipment, its âBlue Ovalâ trademark, and the Mustang brandâto raise a $23.4 billion secured line of credit. This proactive measure was intended to finance a multi-year restructuring plan without needing government loans.
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January 2008: Ford publicly identified Tata Motors as the preferred bidder to buy its British Premier Automotive Group brands.
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March 2008: Ford officially finalized the agreement to sell its Jaguar and Land Rover operations to Tata Motors for $2.3 billion, and the deal was fully closed in June 2008.
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December 2008 â 2009: While General Motors and Chrysler requested and received billions of dollars in government-funded bailout loans, Ford maintained that it had sufficient capital and liquidity to operate independently.
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2006: U.S. housing prices peaked and mortgage loan delinquency rates rose significantly, signaling the bursting of the housing bubble.
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Early 2007: Over 25 subprime lending firms declared bankruptcy by March. Losses began causing strains in the broader financial markets.
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Late 2007: The U.S. economy officially entered the Great Recession in December
Now my knowledge of calendars is limited, but I am pretty sure 2008 occurred after 2006.