The only issue I had with the Silverado commercial is that I don’t think GM thought that one through very well. Ford did send GM and NBC a “cease and desist” order in an attempt to keep the ad from airing during the Super Bowl, which did not change anything except give GM more press for that move. The reason I think they should have given more thought before knocking Ford in a Super Bowl commercial is because they may have set themselves up for a retaliation ad. One idea is an apocalypse in the form of a flood, with a Ford truck and its owner atop a mountain, looking down at a Chevy and its owner falling victim to the flood, with the Chevy owner frantically trying to empty the water from the bed and cab of his truck with a bucket. The ad could end with a banner reading “no bailout needed when you drive a Ford” or something of that nature. Had they attacked Chrysler instead, that would have been one less thing for them to worry about with potential retaliation.
mark9207
11
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