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Twisted Automotive Slogans

I got the idea for this discussion by what @Triedaq recently posted, so I’ll blame him.

He wrote, "The Texaco slogan: ‘You can trust your car to the man who wears the star’. The slogan at the Sunoco station where I worked : ’ You can bet your a** I’m the boy who pumped the gas’ ".

When I was standing at the parts counter in my local Chrysler/Dodge dealership a few years ago I could see an employee chalk board that was used for parts messages. On it somebody had written a Chrysler slogan found on parts boxes that was something like, “There is no substitute for quality.” Very profound! However, another employee had added to the slogan, “We ought to know. We’ve tried everything else!”

Twisted Slogan:
“There is no substitute for quality.”
“We ought to know. We’ve tried everything else!”

I know there are more of these out there. Let them fly!

Back in the '70s, when Exxon was advertising that their premium gas would “put a tiger in your tank”, the local Shell station erected a large sign with the following message:

Are you experiencing poor performance?
We specialize in removing tiger fur from your fuel system!

For the life of me I can’t think of anything. Senility setting in… :smiley:

One catchphrase I do remember catching a lot of grief over was back in the 80s when Subaru had the “Inexpensive and built to stay that way” thing going on.

Dealers got this one thrown in their face quite a bit.

A taste of some
Acura The road will never be the same.
Audi Never Follow.
BMW Sheer Driving Pleasure.
Chevrolet Baseball, hot dogs, apple pie and Chevrolet.
Chrysler Chrysler. Inspiration comes standard.
Ford Built Ford Tough!
Volkswagen Drivers Wanted.
Honda The Power of Dreams.
Ford Everything We Do is Driven By You
Porsche Porsche. There is No Substitute.
Mercedez-Benz Engineered to Move the Human Spirit.
Jaguar Born to Perform.
Volkswagen Relieves Gas Pains.
Mercedez-Benz Unlike Any Other.
Jeep The Toughest 4-letter Word on Wheels
BMW The Ultimate Driving Machine.
Nissan Built for the Human Race
Saturn Like Always. Like Never Before.
Jaguar Unleash a Jaguar
Mercedez-Benz Mercedez-Benz. The future of the Automobile.
Saturn A different kind of company. A different kind of car.
Ford Ford has a better idea.
Toyota Get the Feeling.
Jaguar The Art of Performance.
GMC Trucks We are Professional Grade.
Infiniti Infiniti. Accelerating the Future.
Ford Trucks The Best Never Rest.
Jaguar Don’t Dream It. Drive It.
Cadillac The Penalty of Leadership
Saturn People First.
GMC Trucks The Strength of Experience.
Ford Better Ideas Driven By You.
Mazda Zoom, Zoom, Zoom
Chevrolet An American Revolution
Plymouth The Pride is Back. Born in America.
Volkswagen Think Small
Volkswagen Das Auto.
Cadillac Standard of the World.
Lincoln Travel Well.
Volkswagen It’s not a car, it’s a Volkswagen.
Ford Have you driven a Ford lately?
Toyota Oh What a Feeling. Toyota.
Nissan Life is a Journey. Enjoy the Ride.
Pontiac Fuel for the Soul.
Cadillac Break through.
Ford Built for the road ahead.
Isuzu You have my word on it.
Toyota Moving forward.
Lexus The relentless pursuit of perfection.
Pontiac We are driving excitement.
Volvo For life.
Honda It must be love.
Chevrolet See the USA… in your Chevrolet.
Mercury New doors opened.
Oldsmobile This is not your father’s oldsmobile.
Subaru. Think. Feel. Drive.
Jeep If it’s not trail rated, it’s not a Jeep.
Subaru Driven by what’s inside.
Chevrolet Cavalier The more you know, the better it looks… Cavalier. We’ll be there.
Mazda Passion for the road.
Saab Find your own road.
Subaru Inexpensive. And built to stay that way.
Subaru The beauty of all wheel drive.
Suzuki Everyday vehicles that aren’t…
Chevrolet The heartbeat of America.
Ford Quality is Job One
Buick Wouldn’t you really rather have a Buick?
Honda First man, then machine.
Honda Technology you can enjoy.
Jeep The sun never sets on the mighty jeep.
Jeep Jeep. There is only one.
Mercury Live life in your own lane.
Jeep Have fun out there.
Mitsubishi Wake up and drive.
Mitsubishi Better built. Better backed.
Plymouth And the Plymouth win-you-over beat goes on.
Saturn It’s different in a Saturn.
Subaru When you get it. You get it.
Buick It makes you feel like the man you are.
Buick Buick. It’s all good.
Pontiac Pontiac. Designed for Action
Plymouth Plymouth - Isn’t that the kind of car America wants?
Plymouth If it’s important to you, it’s important to Plymouth.
Plymouth Not that’s imagination. That’s Plymouth.
Saab Welcome to the State of Independence.
Saturn What kind of car is that? It’s a Saturn.
Ford There is a Ford in your future.
Toyota What will you do with all the money you save?
Chevrolet Chevrolet. Building a better way. To see the USA.
Toyota I love what you do for me.
Hummer Hummer. Like nothing else.
Land Rover Land Rover. Go Beyond.
Chevrolet Trucks Like a Rock.
Mercury At the sign of the cat.
Mercury Imagine yourself in a Mercury now.
Nissan You can with a Nissan.
Oldsmobile Start something.
Buick The spirit of American style.
Chrysler Your next car.
Chrysler Drive = Love.
Hyundai Drive your way.
Hyundai Driving is believing
Hyundai Prepare to want one.
Jaguar Grace… Space… Pace…
Jeep Only in a Jeep.
Plymouth The 9 most important words to Plymouth: Satisfy the customer, satisfy the customer, satisfy the customer.
Volkswagen If only everything in life was as reliable as a Volkswagen.
Volvo Drive Safely.
Buick Isn’t it time for a real car?
Dodge Bigger in Texas, Better in Dodge.
Lincoln American Luxury.
Ford If you haven’t looked at Ford lately, look again.
Toyota The best built cars in the world.
Fiat Strada Hand-built by robots.
Hyundai It’s a whole new Hyundai
Toyota The car in front is a Toyota.
Hummer Like nothing else on earth.
Buick Dream up
Buick When better automobiles are built, Buick will build them.
Cadillac Life, Liberty and the Pursuit.
Dodge It’s gotta be a Dodge.
Hyundai Always there for you.
Nissan Major motion, from Nissan.
Toyota You, asked for it. You got it, Toyota.
Nissan Everything you want. Nothing you don’t.
Buick Buick. The spirit of American style.
Volkswagen Small wonder.
Volkswagen If gas pain persists, try Volkswagen.
Kia The power to surprise.
Kia Make every mile count.
Kia The car that cares
Skoda Skoda. Simply Clever.
Skoda It’s a Skoda. Honest.
Nissan Shift
Nissan Shift expectations.
Nissan Just wait you drive it.
Chevrolet Eye it. Try it. Buy it.
Chevrolet The road isn’t built that can make it breathe hard.
Acura True definition of Luxury. Yours.
Acura Acura. Precision crafted performance.
FIAT Driven by passion. FIAT.
Alfa Romeo Alfa Romeo. Beauty is not enough.
Alfa Romeo Power for your control.
Ford Ford. Bold moves.
Ford Build for life in Canada.
Ford Ford. Designed for living. Engineered to last.
Audi Keeping ahead through technology.
Audi Everyone dreams of an Audi.
Volkswagen For the love of the car.
Peugeot Peugeot. Live the pleasure.
Peugeot The drive of your life.
Peugeot The lion goes from strength to strength.
Toyota Let’s go places.
Toyota Today tomorrow Toyota.
Toyota Everyday.
Toyota Get the feeling.
Toyota Drive your dreams.
Toyota Who could ask for anything more?
Toyota You asked for it. You got it.
Toyota New experience of motoring.
Rover Rover. A class of its own.
Cadillac Creating a higher standard.
Dodge Grab life by the horns.
Dodge Dodge. Different.
Saab Saab. Move your mind.
Smart - DaimlerChrysler Smart. Open your mind.
Lincoln What a luxury car should be.
Holden Holden go.
Seat Seat. Auto emocion.
Citroen Just imagine what Citroen can do for you.Showing 1 to 170 of 170 entries
stolen from

See the USA in your Chevrolet.

Packard, ask the man who owns one.

Keith, those are the only two I can remember.
Oh, and “you can trust your car to the man who wears the star”.

I am so going to do this! skipped grey, went to white,

Wow what a list. I have to confess to not many of them being very familiar. I guess I just don’t pay much attention to slogans. When you can’t figure out what else to do or don’t want to do what you know you should, you just come up with a new slogan.

@Barkydog Sometimes government officials don’t think very hard when they select letters for their citizens’ plates. A friend lives in Ontario, Canada and his county was allocated DOA (Dead on Arrival, a medical term) plus 3 digits. As a result every doctor and surgeon as well as ambulance driver go themselves personalized vanity plates.

That same official assigned FOU (means “crazy” in French) to largely French speaking region of Northern Ontario.

I dunno, maybe those government officials were smarter than you think and are having a good laugh.

at many parts counters over the years, regardless of brand ;
Five cartoon figures have a jolly ol’ belly laugh and rolling on the floor . .
– "you want it WHEN ?’’ –

A parts department poem ;
– I work behind the counter of an automotive store.
sometimes I’m called a genuis, sometimes I’m called much more.
but life would be so dandy , and I’d grin from ear to ear,
If the customer would only tell me . . the make, model, and year !

ken green: At the local Napa I overheard the counter guy’s phone conversation with a customer. He was trying to look-up a part number the customer had given him. He asked the customer to repeat the number. “I’m entering the correct number but it’s not working for a 1957 Chevrolet. Oh! It’s a 1957 Chrysler? That’s very different.”

Picky, picky, picky…

After all, both names start with a “C”!
How different could they possibly be?


Yes I have a friend whose plate is 3 numbers than NAM, I always think of the Viet Nam conflict when I see that, hopefully the vets that were there are not getting negative vibes when seeing that.

I wonder…
One of our favorite songs was by Country Joe and the Fish. It’s chorus was
"one, two, three, what are we fighting for,
don’t ask me I don’t give a damn,
next stop is Viet Nam…"

I think they could eliminate a lot of issues by just not using vowels. We had DUD for a while which I really didn’t appreciate, and then there was ANT. I 'spose someone wouldn’t like TNT though. When getting plates though, I do check what they are and would not be afraid to ask for a different combo if I had to.

Thinking of a nam friend, sure John Mayall was a stoner, but my vet friend lost his legs… Where did my legs go.

Let’s get back to automotive slogans please. Sorry, I’m having a hard time with this tonight.