The original NSX was a relatively inexpensive supercar. It ran with cars that cost twice as much - and more - than it did.
The modern NSX runs with cars that cost the same as it does, and maybe a little less. So at the end of the day, the brand-conscious status-climbing newly-rich guy is probably going to buy a Porsche, because it costs the same and says Porsche on it.
That’s not to say the modern NSX is a bad car. It’s not - it’s very, very good. But as they’ve done with their other cars, they’ve taken a car that can hang with cars above its status, and priced it the same as the cars above its status, giving buyers no real reason to lean toward Acura.
They’re doing the same with the TLX. Great car, but at 50 grand I have a lot of options that have more esteemed nameplates than Acura. Price it $10k lower and you’ve got yourself the luxury bargain that Acura used to represent.