Dag–You can count me as the other person who remembers the Vespa automobile. In an early exercise in rebadging, it was also sold under another name by a French manufacturer, but I cannot recall the name of that company.
Anyway, the Vespa automobile, while surely one of the most fuel-efficient cars ever made, would be a poor match for today’s massive SUVs driven by distracted women yacking on cell phones. I can just hear the alibi now–“Honest officer, I never even saw the car before I ran over it. But, now you will have to excuse me officer, I have to make another inane call on my cell phone.”
Edited to add:
My recollections on the provenance of the Vespa automobile were a bit “off”. According to Special Interest Autos (issue # 181, Jan/Feb 2001), the Vespa was actually never officially sold in Italy, the nation with which it is associated!
It seems that Signor Agnelli, the millionaire who controlled Fiat, was influential enough to have the Vespa kept out of the Italian market. The little car was actually made in France by ACMA, with engines and other parts made by Vespa, and bodies made by Facel (makers of the super-luxury Facel Vega), and was marketed in France, Venezuela, South Africa, Australia, and The US.
In total, over its 4 year production run, a total of…perhaps…35,000 were made, with only 1,652 of them making it to the US. As to why so few were sold, it is a bit puzzling, especially when you look at some of the specs:
2 cylinder, 2 cycle, air-cooled engine
4 wheel hydraulic brakes
3 speed transmission (synchro on 2nd & 3rd)
2 passenger capacity, with the spare tire mounted underneath the passenger seat due to the car having no trunk
Fuel economy estimated at 45-60 mpg
US list price, $1,100.
However, in France, buyers could opt for a Citroen 2CV or a Renault 4 for only a bit more money, making this micro-car…not such a good value.
And, most likely the chief reason for poor sales:
Zero to 50 mph–58 seconds!–in other words, this was not a car that could safely be taken onto a highway.