Studebaker sure had some ‘interesting’ model names, like the '37 ‘Dictator’:
http://dayerses.com/data_images/posts/studebaker-dictator/studebaker-dictator-03.jpg
Regarding the $1,495 '63 Lark. That was a fair amount of money back then. The '72 Duster (no options) I got used had the window sticker in it, $1,800 new in '72. So $1,500 in '63 wasn’t real cheap.