Experience and anecdote are powerful influences. I’ve bought one car in my entire life. Every other car was a hand-me-down from my mother or my grandmother.
When my father died in 1992, and my mother moved back to Texas. I stayed behind in Florida, and my mother gave me the family’s 1985 Buick Skyhawk. In 1984 and 1985, the Chevy Cavalier (the same car with a different badge) was the top seller for good reason. It was a sturdy car that lasted a long time for its era. I drove that car hard, and only took moderate care of it, but it lasted me as long as any car from that era could have.
When my grandmother was ready to get a new car, she sold me her 1984 Mercury Marquis for $1,000, the amount she was offered for it as a trade-in. She took such good care of it that it it was an offer I couldn’t refuse, but come to find out, the dealership that was servicing it wasn’t taking such great care of it. It came with a clogged radiator and the rear brakes were so worn that the bolts inside the pads on the rear brake shoes had worn groves into the drums. That car didn’t do well in the late 1990s. The ethanol in the e10 ate away at the rubber parts in the carb, so I ended up needing a carb rebuild every couple months. That car never ran well for me.
Then, in January 1999, I bought my first car, a 1998 Honda Civic DX two-door coupe with a manual transmission, and in spite of it now being an eyesore with no air conditioning, I’m still driving it. Since I learned to ride a motorcycle 2005 I’ve owned three Honda motorcycles, and I’ve never had a serious problem with any of them. Nor have I had a problem with my '98 Civic that I’d call a design flaw or a fault of the manufacturer. I replaced the struts for the first time at about 185,000 miles (and again recently under warranty), I replaced the radiator at about 250,000 miles, I replaced the clutch at about 260,000 miles, and a few years ago, I got a new head gasket somewhere near the 300,000 mile mark.
Against my recommendation, my now ex-girlfriend bought a 1999 Chevy Cavalier. That car was reliable enough, but she ended up selling it when it started having problems about six years ago. In the end she sold it because it leaked carbon monoxide into the car’s interior. Nobody could find the source of the leak, so she dumped it as a trade-in.
The chances are good that my next car will be a Honda or a Toyota, and owning four trouble-free Hondas over the past 20.5 years is a big part of that. If I thought the build quality of a Ford or Chevy hatchback was as good as a Honda Fit, Toyota Prius, or Toyota Yaris, I’d be happy to save money by buying one of them, but deep down inside, I know GM, Ford, and Chrysler haven’t been able to make decent profits on small cars in decades. The only vehicles they can turn a profit on are trucks and SUVs, and frankly, as sad as that makes me, I just can’t see buying in inferior car to support a company that can’t compete.
This might be urban myth, but there was a story back in the day that Chrysler bought a Honda Civic, tore it down, and based the Dodge Neon on what they discovered. In retrospect, I can’t see how this can possibly be true. My brother and I rented a Dodge Neon and drove it from South Florida to Houston in the late 1990s, and I was surprised at how high the engine revved just to maintain highway speeds. How could that car have been based on the Honda Civic?