I was drifting through the channels on TV and came across a show about a new electric car that’s going to hit the market next year, Lucid. I missed most of it but it seemed to be saying the base car would have a 640 HP electric motor that is all-in-one (motor, transmission, differential, etc.) that weighs about 20% of the drivetrain BMW uses and has about 450 HP, is supposed to be the fastest charging EV in the world and is supposed to have an EPA estimated range of 517 miles from a full charge. It’s also supposed to have a configuration that uses 3 electric motors (1,900 HP?). This all sounds pretty amazing.
But when I looked at their website (https://www.lucidmotors.com/ if you care) I noticed they are going to be introducing their cars in order by price, highest to lowest. Top model ($169,000.00) spring next year, next lowest model ($139,000.00 summer next year, next lowest model ($95,000.00 summer next year) and the lowest model ($80,000.00) in 2022. Wouldn’t they be better served by starting with the cheapest models first in order to maximize their ability to gain market share?
Anyway, it looks like a real cool car and now Tesla haters will have a new target for their ird.