Recently, there have been news articles about car manufacturers who are converting normally-free (after purchase) features to “subscription only” access. IIRC, BMW is making heated seats a “subscription only” feature.
However, Toyota/Lexus is bucking the trend by giving purchasers of their 2023 models ten years of free access via Smartphones to their safety and service features. It appears that some other features may be “subscribers only”, but at least these two very important features will be free for a decade on those marques. Hopefully some other manufacturers will be shamed into doing something similar.