I recall that he was a fan of the Studebaker Scotsman, a bare-bones model from 1957-58.
That 4 door was about $21,000 in today’s dollars. A super strippo that few would buy today.
Not very many people bought them in '57 & '58. It wasn’t a terrible idea for Studebaker to try to market them, but the public didn’t exactly embrace the concept. Luckily for the company, the Lark–introduced for the '59 model year–was a success, and it gave them a few of their most profitable years in… a long time.
But, the introduction of compacts from The Big 3, in 1960, meant that the Lark’s star faded fast.