I think you are on to something. Examples: AT&T still has a surcharge (except in California) for touch tone service even though it actually costs them more to support a rotary dial phone. They have to add a converter to the circuit because modern phone equipment does not recognize the clicks.
A famous T shirt manufacturer eliminated the costly tag and just stenciled their logo to the shirt itself, cost savings for them, a feature for you.
Reduce costs, call it a feature, charge more. The path to happy shareholders.