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Ford reports F-150 sales are being overrun by V6 engines

We can’t say we’re surprised. After our first sampling of the latest Ford F-150, which received four brand-new engines for the 2011 model year, we signed out the two V6 offerings as the ones most worthy of buyer’s consideration. And, lo and behold, Ford F-150s equipped with V6 engines are outselling their V8 counterparts for the third month in a row and the first time since 1985 that V8s weren’t the dominant powerplant option in Ford’s full-size pickup.

So far in 2011, Ford has sold 313,183 units – an eight-percent increase over last year and enough to keep the F-series the best-selling vehicle in America for the umpteenth year running. Of the two six-cylinder engine options, it’s the EcoBoost V6 that’s truly stealing the show, and with good reason. With 365 horsepower and 420 pound-feet of torque compare very favorably with its competitor’s top V8s, and it handily outperforms them in EPA-rated fuel mileage (16 city, 22 highway).

Also worthy of consideration from buyers is the base 3.7-liter V6, which accounted for 16-percent of F-150 sales in July. With 302 horsepower, it offers more ponies that its most direct competitors’ base V8s, and it scores 17 mpg city and 23 highway. These two Ford V6 options represent a rather astounding 80 percent of the full-size V6-powered pickup market in America, besting the likes of the Chevrolet Silverado, Ram 1500, GMC Sierra and Toyota Tundra by massive margins.

If you want all the sordid details, feel free to peruse the press release after the break.
Show full PR text
Two New V6 Engines Dominate Ford F-150 Sales

F-150 EcoBoost® V6 outsells all other competitive V6 pickups combined
F-150 3.7-liter V6 outsells all other competitive V6 full-sized trucks
F-150’s two new V6 engines account for nearly eight out of every 10 V6-powered full-sized trucks sold

Next two Ford EcoBoost-powered vehicles, Edge and Explorer, on track for fall debut
DEARBORN, Mich., Aug. 9, 2011 – With its powerful and fuel-efficient 3.5-liter twin-turbocharged V6 engine, the 365-horsepower Ford F-150 EcoBoost® is outselling all other competitive six-cylinder trucks combined.

The new EcoBoost V6 is one of four new fuel-efficient engines Ford introduced in the F-150 for 2011. Another of those new engines – a 3.7-liter, 302-horsepower V6 – also outsells all other competitive V6 engines in full-sized trucks from Chevrolet, GMC, Dodge and Toyota.

According to sales data from J.D. Power and Associates, both new Ford truck V6 engines accounted for 79.5 percent market share of V6 full-sized trucks sold in July.

The Chevrolet Silverado takes second place with 12.1 percent market share, followed by the GMC Sierra with 4.0 percent, the Dodge Ram with 3.5 percent and the Toyota Tundra with 0.9 percent. Nissan does not offer a V6 in its Titan pickup.

In July, Ford sold 49,104 F-Series trucks. The EcoBoost V6 accounted for 40 percent of the mix, while the 3.7-liter took 16 percent of sales. This is the third consecutive month that V6s have outsold V8s in the F-Series. The last time the V6 outsold the V8 in America’s most popular truck was 1985. Year to date, the F-Series has sold 313,183 units, 8 percent higher than a year ago.

“Both of our new V6 powerplants are changing the way customers think about truck engines,” said Doug Scott, Ford’s truck group marketing manager. “The 3.7-liter has more horsepower than two of the three V8 engines we offered in last year’s F-150. The 3.5-liter EcoBoost V6 engine, at 365 horsepower and 420 lb.-ft. torque, is in a class of its own – no one has anything even remotely close to this engine, which can tow as much as 11,300 pounds and deliver 22 mpg.”

Fuel efficiency, along with best-in-class performance, is another reason the two new Ford F-150 engines are rewriting the book on V6 truck sales. The 3.7-liter F-150 carries an EPA rating of 17 mpg city and 23 mpg highway, while the F-150 EcoBoost is EPA certified at 16 mpg city and 22 mg highway, making it the most fuel-efficient truck with more than 350 horsepower on the market.

The hot-selling F-150 EcoBoost is now the highest volume vehicle in Ford’s growing global family of cars, trucks and SUVs available with the company’s patented fuel-saving technology.

EcoBoost combines engine downsizing with turbocharging, direct injection and other technologies to deliver both performance and fuel efficiency gains as high as 20 percent over the larger engines they replace. Ford holds more than 125 patents on its EcoBoost technology and has launched a family of EcoBoost engines globally in sizes ranging from 1.6 liters to 3.5 liters.

The next two models scheduled to receive EcoBoost engines are two of the company’s top-selling utility vehicles, the Edge crossover and the Explorer SUV. Both will offer a 2.0-liter EcoBoost four-cylinder engine and deliver class-leading fuel efficiency of 30 mpg and 28 mpg highway, respectively. Edge and Explorer EcoBoost go on sale this fall.

Overseas, Ford EcoBoost engines are also a hit, with the 1.6-liter EcoBoost four-cylinder optional in the European C-MAX multi-activity vehicle virtually sold out. Sales volume is nearly 50 percent higher than projections.


As interesting as these articles are, the reality is that you are posting copyrighted work in full, and I assume that you don’t have the author’s permission to do that.

May I suggest that, in the future, you merely give us a short synopsis–in your own words–accompanied by a link to the full article? Otherwise, I fear that you are going to get the Car Talk folks (and possibly yourself) into some legal tangles.

As an old geezer, I think Henry had it right. A Ford isn’t a real Ford unless it has a V-8 engine.

You know the people who bought the Hemi Cudas, big block Chevlle’s and Mach 1 Mustangs for dirt cheap during the first fuel crisis laughed all the way to the bank a couple decades later. One has to wonder if the big-engine cars that are on sale today will enjoy a similar future.

Well, I can’t blame folks for opting for the 6. 365 HP? 420 lb/ft??? That’s SERIOUS torque for a gasser…you could probably pull 40 tons with that.

My (old-tech, mid-sized) '88 Dakota only put out 140 HP or so, and is only rated at 14/17 in today’s EPA ratings!

I also think I’d like all the extra space under the hood…

I also wonder if there isn’t significant technological similarity between the F-150 6 and the “300+HP, 30+MPG” 6 in the Ford Mustang.

I’m honestly surprised that they haven’t put the ecoboost into the Mustang yet. Though I can see them doing it in the near future

@bscar . Look for the 2.0L Ecoboost to be availible in the redesigned 2014 Mustang. It’s going to be a smaller car than the current one.

I meant the V6 version, but I guess that’ll do. :stuck_out_tongue:

It really makes you second guess the need for a diesel for many people.

The V6 Ecoboost would cannibalize GT sales. I’ve thought about it too, sort of a 21st century SVO Mustang. The 365 HP Ecoboost V6 would compete directly with the 412 HP V8 model.

what’s one MORE version of the stang? :stuck_out_tongue:

Many people THINK they NEED a V8 for towing. When you have a V6 that has that much HP and especially Torque…then why buy a V8.

cost could be one factor. If the V8 is only a few hundred dollars more, why not?

Well if the V6 gets better gas mileage…when WHY???

Another factor is ease of work. My V6 in my 4runner is very easy to work on…But the V8 is a LOT more crowded and making simple things like changing plugs or oil is a lot more challenging.

When we bought our 4RUNNER in 2003 it could be equipped with either a V-6 or a V-8 engine. The V-8 had more torque, but the V-6 was rated with a higher horsepower. The V-8 had permanent 4 wheel drive while the V-6 had selectable 4 wheel drive. The V-6 can be driven in 4 wheel drive all the time if one desires, but most of the time we run it in 2 wheel drive.

Some trucks will get about the same mileage with the v8 as they would with the 6, or maybe a 1~2mpg penalty overall. My uncle reports getting BETTER mileage with his v8 ext. cab sierra than he did with his single cab v6 Silverado.


No problem with that. And it even makes sense. But some people are of the mind-set…bigger is better…Well not always is that the case.

Auto engines have evolved so far that we really have to let go of the old expectations of how a v6 or v8 etc. behave.
I do like the exhaust sound of a v8 better than a v6.
Something the kids just don’t understand when they put a loud muffler on a 4.

“The V6 Ecoboost would cannibalize GT sales.”

Maybe, but doesn’t Ford also offer a similar 5L V8 in the F-150? If the Eccoboost cost premium is $3400 and it is in the F-150, then I bet a lot of people will continue to buy the V8.


The 5L in the F-150 is significantly detuned compared to the Mustang. It’s down about 50 HP and 10 lb/ft of torque. Some have speculated that this is to make the Ecoboost engine look more attractive. If the 5.0L put down 400+ HP like it does in the Mustang and only cost half as much to upgrade from the base V6 vs. the Ecoboost. There wouldn’t be much point to the Ecoboost, especially when you consider that MPG difference betwen the Ecoboost and the 5.0L is only 1-2 MPG.