One form of advertising they should employ is the TV and movie ‘‘product placement’’.
And be as blatantly obvious as the Toyotas on Bones, with the actors mentioning them by name at times.
– Recently , my wife saw a car in another show and asked me what it is, and this is rare for her at all.
I told her it was the Tesla all electric sports car. To which she responded “I guess their product placement is working then, cuz it made me look.”
As the general public gets used to seeing them as an everyday vehicle choice then maybe they’ll look at them equally when car shopping.
But then again it’s kinda like putting salad in the happy meals. Kids won’t choose that because that’s not why they’re there.
I know I don’t want anything with merely a hundred mile range. It’s as stupid as buying a gasoline car with a 5 gallon tank.