Dealers that offer "Carfinder"

When I see “Carfinder” on a dealer’s website (in this case, for Toyota and Hyundai), does that mean:

1. They won’t handle a factory order? or

2. They’ll take a custom order but pressure me or offer incentives to take one through Carfinder? or

3. It’ll just take longer to place a custom order?

The local dealers have very few choices in each model and trim, so the car would likely have to come from somewhere else.