Okay. I will assume that when the Nano comes to the US in 2012, it shall have a 60hp+ engine. I hope its closer to the 100 bhp Toyota Yaris, as it seems to be in a similiar size category.
Auto taxes in the US are much lower than in India and in Europe. Thus, if it sells for
6000$ in Europe, I think it would sell for around 4000$-5000$ in the US.
Its priced at 6000$ for Europe, with a 60 hp engine.
http://letmeget.com/blog/tata-nano-europa-review-tata-nano-europa-price-specifications
It just might take off then! 4000$ for a 100 hp , toyota Yaris like size.
Reliability of Tata is in between Suzuki and Chevrolet (Source, Indian auto market). Thus, consumer reports would probably rate Tata vehicles as close to Ford in reliability.
Compare this to a 9000$ Hyundai Accent or a 12,000 Yaris. Quality is worse than Hyundai and Toyota, but, 3 Tata Nanos can be bought for the same price as 1 yaris or two Tata Nanos for every Hyundai Accent.
Pretty cool, I would think! Basic , frugal, reasonably safe engineering, for low speed, pottering around the city.
Can you people think of the price pressure this would put on the Chevy Aveos, Cobalts, Cruzes and the like???
Safety: http://www.telegraph.co.uk/motoring/news/5843705/Tata-Nano-safety-boost.html
ALSO:
The Tata Nano might not take off in the Internal combustion engine variant…but may take off as an Electric Vehicle.
With a powerful enough motor, and the additional costs of the battery and the electric system, would get it to ~ 10,000 $. The Chevy Volt would be the next in line at a 40,000 $ price point.