I think that’s a symptom of whatever disease you get when you become a car company executive.
You know, the one that turns you into a Genie, who will grant people’s wishes, but there’s always a catch so that the results are terrible and make everyone miserable.
Honda just did a similar thing. Honda guys have been begging for 20 years, please give us the Civic Type R in the US. “OK,” said Honda, finally, this year. “Here you go, the Civic Type R. By the way, I stuck a bunch of boy-racer crap on it so that you look absolutely ridiculous in it, but underneath all that it’s exactly what you’ve been asking for!”
Or the new Hyundai small truck they’re working on. People have been wanting a good small truck in this country ever since the Chicken Tax killed off all the awesome Japanimport ones. So Hyundai gives us one. Only they give us this hunk of stupid:
Now, how am I supposed to have the landscape supply guy drop a bobcat scoop of mulch in that? It’s got dumb bed-wing things on it that immediately turn it into a roofless station wagon instead of a real truck, and the length of the bed is barely longer than the wheel width, which means if you get 2 feet of usable length out of it I’ll be astonished.
And people who wanted a small, useful truck won’t buy it, and car execs will smoke their cigars made of $100 bills and mutter that, see, Americans didn’t really want a small truck after all.