The light truck sales are increasing

I ran across a Ford message that they were unable to take orders for Mavericks due to the high volume of sales. I guess a lot of prospective buyers of $22,000 pickups will be forced to spend a little more.Was I right in my prediction that increasing interest would bring smaller trucks back into favor?

Too early too tell.

Hybrid limited by battery supplies, could sell alot.more,

I can’t say one way or another whether your prediction has been proved correct; but I fully concur that smaller pickup trucks present a big & largely unfulfilled market segment.

A lot of prospective buyers of $22,000 pickups would prefer just a NA 4-cylinder engine and no hybrid. I heard that Toyota will be releasing a compact pickup like that.

1 Like

Ford’s selling 6,000+ Mavericks a month this year, which is better or even with most of the midsize trucks except for the Tacoma, Hyundai’s truck is about 3,500/mo. Nowhere near any of the full size trucks. We’ll have to see what Toyota actually brings to market.

For 2024 the Maverick will have the Ecoboost engine standard with the hybrid being an option according to the forums.

Maybe in a few years. They are releasing an all new Tacoma with several engine choices and trims in MY2024. I doubt that they would bring out another midsize truck to compete with the new Tacoma.

Usiing the stout badge from the early toyoa trucks, will probably be a rav4 based so could have NA 4cyl. Still speculation att this time.

1 Like

America’s Truck Night (tv show) shows a short vdo during the intro of early trucks coming off the assembly line. Surprisingly they say the first trucks didn’t appear until the mid-1920’s. I would have guessed a car configured as truck/utility vehicle would have been on the market nearly the same time as the first cars.

It was way earlier… Wait for it…

For discussions sake, these are the two urban myths that I’ve been told how a Pickup Truck came about…

In the mid-1920s (as the story goes…) the Ford Motor Company introduced the first “pickup” based on the Model T Runabout. Ford offered the rear “pickup box” separately at their dealer parts department for $25.00. The box was then bolted onto the back of the vehicle as an accessory. Since the box was “picked up” at the parts department by the customer, the term “pickup” took hold for this style of vehicle. Later the box was installed at the factory and evolved into today’s pickup trucks.

I also heard that the vehicle was delivered to the customers (mostly rural farmers) by rail car, as cargo, shipped in a box. The customer had to go down to the rail station and “pick up” their truck and the shipping crate was actually part of the assembly package and that formed the back of the box… and the since you had to go “pick up” your truck, it came to be known as the “pickup truck…”

Now, all of this is all urban legend, but this is a fact… Why did Sears Roebuck become so much more popular in the early years than Montgomery Wards when so much of America was using their catalogs to mail order?

It was all a marketing idea, the catalogs were kept piled nice and neat on an end table and Sears made their catalog 1/2" shorter and narrower than the Wards catalog, so the Sears catalog was always on top and the became the “go to” catalog…

Now, let’s get back to Pickup Trucks…

Below is the link to a 1920 Montgomery Wards Catalog and it has the parts to make a truck out of your Model T, so if Wards is already selling the accessories to build a Pickup Truck, when did Ford do one too?

You need to see page 998 … Click on the two Left/Right Arrows under the GREEN Arrow to move around… You do this in the link, not on the graphic shown above…

PS: I shop here all the time… LoL… (Don’t I wish…)


1 Like

Maybe there were several other companies selling trucks which weren’t technically pickup trucks, but still trucks for hauling stuff, so Ford decided to concentrate their efforts on cars, cede the truck market to others, until later they came up with the pickup truck concept. I’ve always thought the name “Pickup” was b/c you’d use the truck to drive to the lumber yard to “pickup” a load of lumber.

1 Like

Nah, I don’t see this as a possibility, Henry Ford was an “innovator” and was “quick” to get out in the lead of industry… I remember a story of a customer asking Henry if he was going to offer the Fords in a variety of colors like Chevrolet, Chrysler, and others were doing. Henry Ford is quoted for having said, They can have it in any color as long as it’s black. L :smile: L…

Ford was also the first to go with a Flathead V-8 in 1932, and at that time it was special, although others were starting to use the Overhead Valve (OHV) design, but the Ford V-8 was a good running engine, other makers like Chrysler, General Motors, etc… were coming up with V-8 OHV, Ford kept the Flathead V-8 because it was cheap and kept the price of the Fords low, but the public was looking for style, power, and new designs and Ford really took it in the shorts for a while…

That is why “innovator” and “quick” were in quotes, it also with Tongue-in-Cheek… L :laughing: L…

As I’ve written previously, my family ran a logging tug in the Adirondack Mountains in Up State New York, The loggers dumped the logs into the river and we towed them to the sawmill’s pick-up point. This was the '50s and back then, if you wanted lumber, you bought it at the sawmill, which ran the “lumber yard” For us, that only lasted until the mid '50s, The logging industry in our area pretty much dried up and the roads were better and trucking firms started carrying more logs to the mill.

“84 Lumber” was one of the first real lumberyards that bought the dried lumber from the mill and sold it directly to the customer. There were bigger lumberyards, but not all sold retail, preferring to sell only to contractors and builders.


The interesting things I learn here in the forum, now including about the lumber business. :+1::+1::+1::slightly_smiling_face:

1 Like

Just be glad I did not get into an entire course on dimensioning lumber… because lumber is notated differently at the mill (Raw Lumber…) versus the lumber yard (Dimensioned Lumber…)…

And to keep this Automotive in nature, Did you know that the British Morgan car was built for years with a wooden frame made from ash, a very versatile hardwood and at the time plentiful in the UK… Nuff said…

If you put in a new kitchen floor, you measure it in square feet… But if you put in a new wooden deck, you measure it in board feet. That is because wood, besides having surface, has depth. Your kitchen flooring square foot is 12" x 12", but that decks board foot it 12" x 12" x 1" and that is one board foot (BF). So a 12" x 12" x 2" is 2-BF and your 4" x 4" by 6-foot fence post that is (4"x4"x6’) is 8-BF… And that is how you will buy your dimensioned lumber at the local Lumber Yard.

Some might say, “If wood is measured in volume, why don’t we use Cubic Feet?” and I would answer your question with my question with, “Why is the power of your car engine measured in “Horse Power” and not Newtons of Energy?” (Hey, it somehow got back to cars…)

And you have to remember the era that these units of measurement were created in; back in the day, a builder might go to the mill and ask for lumber “2-fingers thick…” So I guess we are lucky that we do not measure lumber in “fingers…” And the folks who built the first automobiles rode to work on a horse…

Saw Mills use the “4” unit. In the old days, it kind of meant about 1/4", now with modern mills, it is very much 1/4". This came about as the miller set the log on the saw, he used a ram to push the log against the fence, and each push of the handle or kick of the pedal, pushed the log over about 1/4".

So, if the miller wanted a 1" board, he kicked the ram 4-times and he cut a 4/4 board (1"), 6-kicks yielded a 6/4 board (1-1/2"), 12-kicks gave a 12/4 board (3"), and 16-kicks gave a 16/4 board (4").

After a 16/4 board, the miller may kick the ram more times, but the cut is now measured in Inches and the it is now called a log cut…

Now, when if you go to a Saw Mill or a Lumber Yard to buy wood to build that new garage, you can talk intelligently with the staff…

PS: Ways to abbreviate a Board Foot (BF), it can be abbreviated as FBM (for “foot, board measure”), or BDFT. And since a Mill is selling a lot of wood, it uses a thousand board feet, abbreviated as MFBM, MBFT, or MBF.

Yeah, I know TMI… Be glad this did not go into the differences of Circular Saw verses Band Saw and Milling verses Cutting…

1 Like

You can still see YouTube’s on these mills pulling the handle to set the width.

Otoh, Henry was a stubborn person who stuck with his idea of a cheap universal means of transportation. While he was an innovator, he wasn’t much interested in changing his product line. Edsel tried and tried to convince him to modernize the model t to better deal with the competition. Finally Edsel was able to push through the model a. Nothing against Henry. I missed my chance to take in the ford plant in St. Paul that illustrated his quest to control every part of the business he could. The plant generated its own power from the dam, made its own glass from the sand etc.

Ok I’ll tell it again. In 6th grade we were going on a field trip. There were three choices, the ford plant, sausage plant an somewhere else. Too many wanted the ford plant so it was between me and Diane to draw straws. I won, but Diane started crying. I was asked to give up my seat which I did like a man and went to the sausage plant. Everyone came back with pieces of glass from the plant and high tales of the manufacturing process. I’m sure the smartest kid in the class became an engineer because of it. I married in to a farm family since I knew all about killing cows and making sausage. I’ve been threatening for year to take a tour of a car plant but all I’d see now is robots.

1 Like

On the topic about the Maverick, I have noticed the well-equipped models (XLT) or fully-loaded models (Lariat) creep somewhere between $35,000 to $40,000 on used car websites. I think the prices originally for those trims would be lower.

I know I might not get the best answer, but why?

I haven’t looked but like everything else there is a base price which escalates pretty quickly when you start to upgrade with features that most want. My bil had to wait a year and a half for delivery. Plus during that time they quit taking more orders at some number. So they are in short supply. If they actually hit the used car market, I would expect pricing to reflect the limited supply. This is America. Anyone can charge anything the want. No relation necessarily to original sticker price.

This is kind of weird to me. When I got my Mazda3 in 2022, I got the top trim (Turbo Premium Plus). On Mazda USA’s website, it started around $33,000. I got it for exactly that MSRP. Just to note, I did a trade-in for another car (I traded a 2019 Audi A3 for the Mazda). The Audi I traded in covered the payments for my Mazda.

In 1981 I paid $10,000 for my diesel olds. Two years later I was offered $2500 on a trade for a new olds. The pendulum swings both ways. We are free to take it or leave it. I didn’t take it.


New ones can run $30k or less,xl trim has been a small %of builds, xlt or lariat easierto get, coupleof used hybrids on dealer lot for $42,000:both were.lariat models.

1 Like