I have 2007 Toyota Corolla CE, it’s a fine car and I bought it basically because I didn’t know enough about cars back then or about how my driving habits/taste would develop (that is to say, that I would prefer a more engaging ride. The car I should have gotten would probably be the Mazda3.)
Anyways, for the driving public who generally treat cars as appliance and want the best value, I think it can be said that Toyota/Honda aren’t tops even in that category. Probably, Hyundai offers the BEST value: You get more standard equipment, you probably pay less overall, and with a better warranty.
The driving public should consider also Ford.
What offends me most is the used car market for Toyota/Honda, they are seriously overpriced. I have an interest in keeping my car overpriced when I want to sell it but it’s bad for the buyers.
The used car buyer should consider cars OTHER than Toyota/Honda, a used Ford or Hyundai can be had for much much less. Toyota/Honda used car sellers are very uppity, myself included.
So, why reward Toyota and Honda for mediocrity?