DeepPlaid, I have to say that as a devoted and proud ex-car salesman like yourself i don’t think that I could have written anything different or any better in regards to your posts. I share many of your viewpoints and would just like to add a string that is worth mentioning.
One thing that annoyed me the most in the industry was the lack of respect and the careless disregard to my feelings customers inherently had upon the initial greeting. I am not old enough, nor have the longetivity in the business to acknowledge or attest what happened in the past is true. I am not ignorant, i agree there is some truth to those frowned upon tactics. I will say however, that everyone i have worked with in the business had morals, values, integrity, and an appreciation for their job. This is what we do as a profession, we have families to feed and bills to pay like any other individual. Sometimes i think customers do not see it in that way. There is a lot of money spent on motivational seminars and training sessions the like in regards to customer relations, “closing” the sale and ways to improve your productivity. None of those seminars however, explained how to better stall a customer, prevent them from conferring with their spouse, or swander people out of their hard earned income.
In addition, people sometimes take the vast amount of vehicle purchasing information available for granted. It’s free for one thing, where in the past it used to have fees associated with it. (Yet sometimes, people in their infinite selfishness still complain about a stupid sticker as dealership advertisement. Hey, i saved you couple of hundred dollars over the “best” price you had; i appreciate your ungratefulness for my time and lack of commission, here’s a sponge and a spray…take care!) Secondly, to my knowledge, apart from possibly comparisson product pricing between Costco, BJ’s, or Sam’s vs. a retail outlet, the car industry is the only one to disclose the invoice, dealer rebates, manufacturer incentives, holdback, and reduced financing/leasing rates. Understand that most of these belongs to us, it is our discretion to share them with the customer, they should not act like we are hiding something. I would never claim that a car payment should be higher upon the discovery that the customer makes more money than originally stated. I want to question your usage of all the pricing information, and the justification that it should be weapons in your arsenal against the dealer rather than a mutual disclosure that helps us reach a fair transaction. In buying a home, how many people research a property’s original sale value or the one after in an effort to get a better price? Well that would be the invoice right? These are all public records and i can see how much you paid for your home as we speak with a click of a button. I can also see how much your neighbors paid. (Wow you paid what?) Do you ever consider this figure in assessing how much profit a homeowner should receive in the sale of their home. You wouldnt dare, its their house, much the same way when you walk into the dealership you are in mine. I am aware of the invoices of the cars, and can list them in any order, even corresponding to my products’ respected wheelbases. Its sad, i know. Despite this, I am not an order taker or serve up the list for today’s specials, i do not have a kitchen and very rarely have customers offered a monetary tip. (Usually tips consist of just a Gloria Estefan CD or something of the like that i found in their trade’s glovebox.) Point is, I am not a waiter, i am a commissioned consultant. I take my career seriously and take the efforts necessary to become not only an expert in my products’ features/advantages/benefits, but also in building lasting relationships with my customers and work in their favor against “the man”(sales manager). Whats in their best interest is also in mine, remember that.
The abrasive demanding attitude that the customer sometimes takes will not get you a better deal, in fact, we will in an effort to waste your time as you did ours, we will low-ball you. Give you an impossibly attainable price of our car, an exuberant amount for your trade, or payments similar to what your cable bill is like. Thus having customers shop that price for day’s on end all the way to timbuktoo only to realize it can’t be beat, and for a reason!. Eventually, weeks later after many dealers saying they cant come close and telling you that you have been fooled, and confident that you have the upper hand with your 8x11 scribbled paper ties us to the price, you return only to find out we are no longer honoring the price (The 24hr. Sale), and thus you begin your search all over again (Mission Accomplished). From a dealership’s perspective, at that point, we are no longer working to earn your business (pardon the cliche) but rather us and all the dealerships are working to make your shopping experience as awful as possible, and if youre lucky, you will find that thirsty dealership whose volume would increase percentages based on the sale, whereas it wouldnt ding ours. Unfortunately, the past has shown that there are many of you with this attitude, so we as a business will retort to your attitude in much the same manner. Surveys that are conducted after the sale in regards to a customer’s experience have a much larger impact on my paycheck than a dependent as Plaid put it. Bad experiences get relayed exponentially faster than good news, therefore causing this misconception of who we are. As DeepPlaid stated, we will go the extra mile, and put forth the best efforts to ensure you are content and satisfied with your purchase and will ensure that is upkept throughout your ownership. It is our contribution and service to receiving your referrals and future business in an effort to hedge the never ending bad publicity. So the next time you visit a dealership, remember that whom you’re speaking to is a person, a professional, and someone that can be your counselor and ally. I would never question your knowledge and competency in your job, please do not do it to me.