Hm, y’all are making me feel like a greedy bottom feeder, like I’m trying to get a car for “nothing”. . . “Hey, I resemble that remark!” But let’s look at it this way, dealers advertise deceptively like no other product. The so-called “MSRP” is nowhere near what you’re going to actually pay when all is said and done.
When you go to the grocery store, or a big box store, or a mall store and buy stuff, you don’t have to pay a surcharge for what it cost the store to bring the product from the distribution center to the store, or an administrative surcharge to pay for the back office staff. Its all included in the price of the stuff. Add local sales tax (if applicable) and you’re done.
When I mention “out-the-door” price I’m referring to how much money has to leave my possession in order for me to drive away free-and-clear of the dealership, i.e. no one’s going to come around and take the car back if I don’t pay more money next month or ever in the future (excepting recurring gov’t taxes / fees of course)
EVERY car I see advertised at ANY dealership in my state ALWAYS includes the asterisk (not including $300 dealer processing fee - not required by state law) That catchphrase “not required by state law” is ALWAYS present. Why? If its “Not Required” by State Law, then I shouldn’t be paying it.
Another one is, $695 “Advertising Fee” W.T.F? Walmart doesn’t do this. (Oh yeah, here’s a surcharge to pay for last Sunday’s circular - - NO, they don’t DO that!)
Then of course $895 “Destination” Charge. Well, where is the car NOW? Maybe its cheaper for me to buy a bus ticket and go get it myself.
Then the dealers advertising what appears to be a reasonable price, and down at the bottom, in type so small you almost need an electron microscope to read it - All Prices AFTER Your $1,500 (or $2,000/$4,000/$6,000) Cash Down Or Trade. I’m expecting some dealer to advertise new cars for just ONE DOLLAR - after your $22,994 cash down or trade.
Then the rotating categories of rebates you may or may not qualify for. This month its for military, next month its for police & firefighters. This month its owner loyalty, next month its for “owners of competitive vehicles”. “College Graduate” rebate. So I don’t have a college degree; you’re telling me you don’t want my business?
Don’t get me wrong, I don’t begrudge the military or police / firefighters etc for getting a discount - not one bit - my beef is with the dealer advertising a price that includes multiple rebates they know 90 - 99 % of everyone who will read the ad won’t qualify for - its deceptive.
By comparison, if I call someone like @cwatkin for service and he tells me upfront there’s a charge of $‘X’ to show up, I can accept or reject that and it is fair. The dealership version would be to tell me he’ll show up for $10, then when he arrives, "Oh, there’s a $3 fee for each red light I stopped at, a fuel surcharge, 75 cents for the air dispenser for my tires, an extra $25 if you don’t have a degree or certification which has nothing to do with our transaction, and a special fee to help me pay for my secretary.
Buying a car from a car salesperson is like playing that game with the pea and the 3 shells with a street hustler in some back alley. You KNOW the game is rigged.