I was watching the tv show “Men of a Certain Age” the other night and one of the characters is a new car salesman. The salesman came home after a tough day and told his wife he was worried all his customers hated him. Why? Because he was trying to get as much money from them as possible. His wife said “no”, in fact you are providing the customers the opportunity to purchase a car they really like. If anything new car salesmen are making the customers happy, says the wife.
So who’s right? The salesman or his wife? I think the wife is closer to being right than the salesman. I’ve dealt with tough new car salesmen before. While its absolutely true they keep trying to get more money from me, I never “hated” them. If anything I was interested in getting a close up observation of their sales techniques. It’s entertaining to watch how they do it.
Me, I don’t think most customer’s “hate” new car salesmen. They may not like the process, but they don’t “hate” the salesmen.
What do you think?