Is this going on all over the country, or just in my neck of the woods? Dealerships advertising these “Customer For LIFE” programs. Another variant is " For Life. Usually followed by a whole list of benefits. Free lifetime engine warranty, free oil changes for life, free tire rotations for life, free manicures / pedicures while you wait for life, free carwashes for life, etc and so on. So what’s the catch? These people aren’t in business to give me a bunch of free stuff for the rest of my life, they’re in business to make money.
Are they counting on most people only keeping the car for 3 years or so? They’d lose a lot of money on me, with a free lifetime warranty that would be the LAST car I’d ever buy, ha ha ha! Or are the free oil changes dependent on you agreeing to the $1,200 or so worth of “recommended repairs” they find while they’ve got your car up on the lift? (In another thread, we discussed “free nitrogen tire inflation for life” and one conclusion was that most people aren’t going to drive all the way back to the dealership just to add air to a tire.)
Incidentally, many of these dealerships advertising “Customer For Life” are the same ones that advertise “Bad Credit, No Credit, Bankruptcy, Five different baby mommas and your only source of income is picking up aluminum cans along the road, NO PROBLEM!” Most of us know they make the big money from hosing the people with bad credit, so that makes “Customer For Life” sound even more suspect. Frankly, it sounds like a prison sentence to me. You’d think the marketing department would come up with better terminology. . .
Anyway, I’m for sure not going to go to one of these dealerships to ask THEM to clarify, as if they’re going to tell me what the hustle is,( yeah right). SO - I thought I’d ask the question here. What’s the hustle behind “Customer For Life” anyway?