I view a server as a specialty product and you don’t just go to a big box store and buy one. You are also more dealing with commercial users and not the person looking for the absolute cheapest price such as a Black Friday disposable laptop.
A commercial user, whether it be computers or tools, realizes that lost time is lost money. Would you use Harbor Freight or Snap On if you ran a repair shop? The same holds true for computers. The price of one system going down for a day could cost more than the original price of that system. Now you could argue that with a Harbor Freight now open in my town, that one could just go get another tool in a few minutes if something broke. I am guilty of spending too much time and money in HF myself now that I have to drive past it each day. I feel that some of the stuff there is a good value for what it costs and its intended use while other stuff is just cheap junk.
There are exceptions to the rule with everybody. Some commercial customers just buy based on price like the average consumer. I have my pricing scale set so that I don’t even have to deal with most of these people. It is best to get customers that appreciate quality and service in the value of something, not just the lowest price. You sometimes get stuck with these types when something breaks and they need it fixed right now but constantly fight your suggestions as to how to do it right because that costs money.
Just like parts stores that can’t stay in business selling a 5 cent o-ring or nut, I can’t stay in business selling $3 cables and such. I do but the price is usually combined with the service of installation. I have no intention of trying to price match Amazon on little parts like this because there is NO WAY it would be a good business model unless I wanted to spiral down the drain.