Walking thru a mall today, saw a new car displayed (think it was a Kia Forte) This narrow paper was displayed next to the Monroney Sticker. I took a picture of it because I didn’t think anyone would believe this. Since I’m not technologically savvy enough to transfer the picture from my phone to this board, I’m going to copy it verbatim:
Manufacturer’s Suggested Retail Price $22,895.00
Dealer Installed Options
Custom Pinstripe 195.00
Lifetime Nitrogen Tire Inflation 295.00
Constant tire pressure
Smoother Ride
Improves Steering
Better Braking
Lowers Fuel Cost
Market Adjustment 895.00
Wheel & Decal pkg 2495.00
Dealer Processing Charge 199.00
(Not required by law)
DEALER INSTALLED OPTIONS SUBTOTAL
*SELLERS ASKING PRICE $26,974.00
INCLUDES DEALER INSTALLED OPTIONS.
This is exactly how it looked except the word Lifetime was underlined.
Now that I think about it, this whole list is just basically pure profit for the dealer. The only thing on this list that is a tangible “thing” is the pinstripe, and that is 5 or 6x overpriced. As comedian Lewis Black might say, “its as though they thought we’d grown up sitting on a nuclear reactor, and now we’re just slabs of meat with eyes.”
I’m not in the market for a Kia Forte, but if I were buying any vehicle and the dealer put a list like this on the contract, I’d get up and walk out. Matter of fact, not only wouldn’t I pay these items, I’d make him take OFF 295.00 AND 895.00 from the price as a penalty for insulting my intelligence, and as for the 2495.00 “Wheel & Decal pkg”, well, I’d tell him, have the car sitting on blocks when I come to pick it up, I’ll bring my own “wheels & decals”. Good Lordy Lord! Is it any wonder the more new cars I see, the more I like my '93 Ford Festiva with 200k miles? So if I have an $800 - $900 repair bill every 6 months or so, at least I’m getting some VALUE for the dollars I spend AND I’m putting money into the local economy; as in, the mechanic lives in my community and can feed his family on the money he earned repairing my car.
I’ll tell you something. Doesn’t matter what Donald, or Hillary, or Jeb, or Bernie, or Barack, or the Koch bros, or Geo Soros says or does. If we have a critical mass of people in this country who are willing to pay $295 for “Lifetime Nitrogen Tire Inflation” and don’t realize that they are being ripped off, then this country is doomed.
P.S.- Is it any wonder that car dealers have a reputation as thieves and crooks?