COPS = Coil On Plug Sticks
That's for those who might have thought Caddyman was talking about the TV show.
Now, as for the reliability of coil sticks, I've seen them in use for quite a long time, in both automotive and motorcycle applications, and have yet to run into a manufacturer other than VW who has had to issue a recall/TSB on coil sticks that fail at the frequency that VW sees with its cars.
Maybe VW should do a better job sourcing its parts suppliers, so that it doesn't have annoying durability issues as it does. If they did that, then maybe they could in fact sell half as many vehicles as Honda does, and be able to earn that Premium that they charge over comparable Import and Domestic manufacturers.
Hell, even Ducati, a Premium motorcycle manufacturer in Italy, uses electronics components built by Japanese manufacturers. That might explain why they don't seem to have ignition troubles, even though they occasionally have other issues.