My vote is with everyone else; avoid policies like this and that includes policies from electronic stores such as Best Buy, etc. It's a waste of money, could possibly lead to much grief when your view of a covered repair does not match theirs, and you're better off just setting up an interest bearing slush fund with the money that would have been spent on the warranty.
I've worked for car dealers and we refused to perform any repair on a billing basis with any non-factory authorized warranty company. When these things first came into being shops would perform the work, send the car down the road, and then get stiffed by the warranty company. This led to a cash up front from the customer situation and then let the customer fight it out with their warranty company.
These companies are also known to pop up for a few years, collect a fortune in fees, and then fade to oblivion, only to resurface a week later under another name after the lawyers do their job of reincorporation.