# Too pricey for the market? **URL:** \ **Category:** General Discussion\ **Created:** [March 29, 2023, 3:47pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829 "2023-03-29T15:47:29Z")\ **Posts on this page:** 19\ **Page:** 1
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 29, 2023, 3:47pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/1 "2023-03-29T15:47:29Z")
Lucid has not posted much good news lately, and I suspect that their big EV sedan is just too expensive to generate sufficient sales. > **[EV startup Lucid to cut about 18% of its workforce](https://www.reuters.com/business/autos-transportation/lucid-plans-layoff-hundreds-employees-report-2023-03-28/?utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew)** > > Electric-vehicle maker Lucid Group Inc said on Tuesday it would lay off about 18% of its workforce, or around 1,300 employees, to cut costs as part of a restructuring plan. ---
**Author:** ![Cavell](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/cavell/32/43396_2.png) [@Cavell](https://community.cartalk.com/u/Cavell)\ **Post date:** [March 29, 2023, 3:49pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/2 "2023-03-29T15:49:35Z")
It has 10,000 workers? Where? ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [March 29, 2023, 4:32pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/3 "2023-03-29T16:32:54Z")
> [@Cavell](#): > > It has 10,000 workers? Where? Check your math. The article says Lucid has about 7200 employees and 1300 is 18%. ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [March 29, 2023, 4:39pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/4 "2023-03-29T16:39:43Z")
So which is it? Reuters posts two articles. One talking about improved auto sales and one talking about layoffs. If you idle a plant to cut inventories, I guess you could argue, that means increased sales, but as far as a market for $70,000 work trucks, I see people hanging on to what they have. ---
**Author:** ![Mustangman](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/mustangman/32/44130_2.png) [@Mustangman](https://community.cartalk.com/u/Mustangman)\ **Post date:** [March 29, 2023, 4:52pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/5 "2023-03-29T16:52:15Z")
> [@bing](#): > > as far as a market for $70,000 work trucks Lucid doesn’t make trucks ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [March 29, 2023, 5:00pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/6 "2023-03-29T17:00:02Z")
Ford and Gm does though, and they buy chips and steel. ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [March 29, 2023, 5:06pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/7 "2023-03-29T17:06:06Z")
As to price, it is largely dictated by range. My basic Model 3 has a range of up to 272 miles and costs at least $42,990. The extended range Model 3 has a range of up to 358 miles and costs at least $59,190. That’s $17,800 (41%) to extend the range 32% on the same car. Consider that the Lucid Air Pure has a range of 410 miles and it’s easy to see how the price is $87,400. ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [March 29, 2023, 5:54pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/8 "2023-03-29T17:54:20Z")
Ya but you aren’t going to pull a trailer or load lumber on a model 3. That’s what f150s do. Apples to oranges. General transportation around town versus a work truck. Not to dispute that some of these truck never see a lick of work. Then of course the frozen tundra issue. By the way npr even has a video on child mine workers. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 29, 2023, 6:56pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/9 "2023-03-29T18:56:46Z")
> [@bing](#): > > So which is it? Reuters posts two articles. One talking about improved auto sales and one talking about layoffs. Do Lucid’s slack sales numbers even impact overall sales figures for the automotive industry? I seriously doubt it. That chip maker based in Germany probably doesn’t supply any of their wares to Lucid, anyway. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 29, 2023, 6:59pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/10 "2023-03-29T18:59:13Z")
> [@jtsanders](#): > > Consider that the Lucid Air Pure has a range of 410 miles and it’s easy to see how the price is $87,400. Lucid’s range is definitely impressive, as is its charging speed. However, I think their disappointing sales figures indicate a vehicle that is priced too high for it to generate good sales numbers. ---
**Author:** ![Mustangman](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/mustangman/32/44130_2.png) [@Mustangman](https://community.cartalk.com/u/Mustangman)\ **Post date:** [March 29, 2023, 7:13pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/11 "2023-03-29T19:13:13Z")
> [@VDCdriver](#): > > a vehicle that is priced too high for it to generate good sales numbers. But it LOOKS really attractive! And that’s not sarcasm from me. I’ve seen a couple and they are good looking cars. But there are far cheaper options these days and I see less and less value with range over 400 miles. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 29, 2023, 7:15pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/12 "2023-03-29T19:15:10Z")
Yes, they do look very good, and the interior is also pretty nice, IMHO. I sat in one at a Lucid showroom, and I was–overall–impressed by the design–both esthetically and technically. ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [March 29, 2023, 7:18pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/13 "2023-03-29T19:18:26Z")
The only point was that truck sale are down in general including ford and Gm. Whether due to cost or buyer reluctance. Lucid would just join the crowd. But at the same time paint a rosy picture picture for chips due to auto sales. Chips being a minor expense compared to other commodities like steel. I’ll accept that Reuters just took a company press release and ran with it and didn’t dig further. ---
**Author:** ![Purebred](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/purebred/32/46796_2.png) [@Purebred](https://community.cartalk.com/u/Purebred)\ **Post date:** [March 29, 2023, 8:28pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/14 "2023-03-29T20:28:36Z")
Really? | | Feb 2023 | Feb 2022 | Change (%) | YTD 2023 | YTD 2022 | | --- | --- | --- | --- | --- | --- | | Ford F-Series | 54,995 | 45,252 | 21.5% | 109,996 | 95,795 | ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [March 29, 2023, 9:28pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/15 "2023-03-29T21:28:41Z")
> [@bing](#): > > Ya but you aren’t going to pull a trailer or load lumber on a model 3. That’s what f150s do. Apples to oranges. The Lucid is a car, not a truck. I can’t imagine why you are on this truck jag. However, it wouldn’t matter. Showing that batteries are probably the most expensive single system on an EV is universal. The Lucid is a car, not a truck. You seem to the confused one. ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [March 29, 2023, 9:51pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/16 "2023-03-29T21:51:26Z")
Because that’s what has been in the news. Plant shuttered to reduce 100 day inventory for Gm. Ford cruising along with a 60 day inventory but dealers still topping the price off. I don’t remember what state now but a month ago an entire abandoned race facility was filled with super duty ford trucks. Claimed they were lacking chips. So does unfinished vehicles count as inventory or only those delivered to dealers? I’d suspect they were not included until delivered. Trucks as far as you could see, like a state fair grounds. ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [March 30, 2023, 2:37am UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/17 "2023-03-30T02:37:33Z")
Rivian’s selling 8,000 of their trucks and SUV’s in the last quarter of 22 and the first quarter of 23, compared to Lucid’s 1,344 for this 1/4 and 1,060 in the last 1/4 of 22. I’ve seen several Rivian’s around here but no Lucid’s. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 30, 2023, 12:02pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/18 "2023-03-30T12:02:37Z")
> [@wolyrobb](#): > > I’ve seen several Rivian’s around here but no Lucid’s. +1 While I’ve only seen 2 or 3 Rivian pickups over the past few months, I have seen a lot of the new Rivian-made delivery vans that they manufacture for Amazon. I think that Rivian’s strategy of marketing a competitive commercial van will give them enough cash flow to sustain themselves until they can start selling their SUVs and pickups in sufficient numbers to be profitable. ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [March 30, 2023, 2:06pm UTC](https://community.cartalk.com/t/too-pricey-for-the-market/189829/19 "2023-03-30T14:06:11Z")
If I’m paying $80,000 to $150,000 for an EV, I’m either going with Tesla or a major brand, not a startup having difficulties. That’s why Tesla’s success is so unusual, the first new carmaker in, what, more than 50 years?