# Subaru ad **URL:** \ **Category:** General Discussion\ **Tags:** subaru\ **Created:** [May 13, 2016, 3:01am UTC](https://community.cartalk.com/t/subaru-ad/93282 "2016-05-13T03:01:58Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![BillRussell](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/billrussell/32/3179_2.png) [@BillRussell](https://community.cartalk.com/u/BillRussell)\ **Post date:** [May 13, 2016, 3:01am UTC](https://community.cartalk.com/t/subaru-ad/93282/1 "2016-05-13T03:01:58Z")
Just saw a Subaru ad, touting their “PARTIAL ZERO EMISSION VEHICLE”. That has the most idiotic ad in a long time! PS, the posting a new discussion is buggy. If I try to put in a tag, the bottom of the page disappears, with the “post discussion” button. ---
**Author:** ![keith](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/keith/32/5518_2.png) [@keith](https://community.cartalk.com/u/keith)\ **Post date:** [May 13, 2016, 4:09am UTC](https://community.cartalk.com/t/subaru-ad/93282/2 "2016-05-13T04:09:19Z")
A lot of vehicles are rated PZEV and it is necessary in some markets. ---
**Author:** ![BillRussell](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/billrussell/32/3179_2.png) [@BillRussell](https://community.cartalk.com/u/BillRussell)\ **Post date:** [May 13, 2016, 4:55am UTC](https://community.cartalk.com/t/subaru-ad/93282/3 "2016-05-13T04:55:37Z")
How can anything be a partial zero? I’ve seen the PZEV logo and didn’t research it ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [May 13, 2016, 5:11am UTC](https://community.cartalk.com/t/subaru-ad/93282/4 "2016-05-13T05:11:12Z")
It’s an official classification, not ad-speak. Here they are: TLEV (transitional low-emission vehicle)The least stringent emissions standard in California. California phased-out TLEVs in 2004. LEV (low-emission vehicle)The minimum standard for all new cars sold in California as of 2004.ULEV (ultra-low-emission vehicle) SULEV (super-ultra-low-emission vehicle)SULEV emissions are 90% cleaner than the average new model year car. PZEV (partial-zero-emission vehicle)A PZEV meets SULEV tailpipe emission standards, but has no evaporative emissions (i.e., no unburned fuel leaves the fuel system). A PZEV has a 15-year / 150,000-mile warranty on its emission control components. AT PZEV (advanced technology partial-zero-emission vehicle)An AT PZEV meets the PZEV requirements, but also meets some of the necessary conditions of a ZEV. AT PZEVs include dedicated compressed natural gas vehicles and hybrid vehicles with engine emissions that meet PZEV standards. ZEV (zero-emissions vehicle)The emissions of a ZEV are 98% cleaner than the average new model-year vehicle, and has no tailpipe emissions. These include battery electric vehicles and hydrogen vehicles (fuel cell vehicles). ---
**Author:** ![George\_San\_Jose1](https://avatars.discourse-cdn.com/v4/letter/g/e5b9ba/32.png) [@George\_San\_Jose1](https://community.cartalk.com/u/George_San_Jose1)\ **Post date:** [May 13, 2016, 5:21am UTC](https://community.cartalk.com/t/subaru-ad/93282/5 "2016-05-13T05:21:58Z")
> If I try to put in a tag, the bottom of the page disappears, with the "post discussion" button. I’ve had similar problems on other web sites, discovered it was b/c of the way I had my browser’s “View” menu configured. Suggest to make sure you’re using zoom = 100% and “Medium” text size. ---
**Author:** ![cdaquila](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/cdaquila/32/18089_2.png) [@cdaquila](https://community.cartalk.com/u/cdaquila)\ **Post date:** [May 13, 2016, 5:31am UTC](https://community.cartalk.com/t/subaru-ad/93282/6 "2016-05-13T05:31:34Z")
Sorry for the partial thread hijack, but I’ll test out the tagging issue and would appreciate anyone else speaking up, either way. Thank you. ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 13, 2016, 5:47am UTC](https://community.cartalk.com/t/subaru-ad/93282/7 "2016-05-13T05:47:29Z")
I had to look up what it actually meant but on the back of our rented Nissan Micra in Ireland there was a pure drive badge, mostly marketing speak for low emissions ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 13, 2016, 5:52am UTC](https://community.cartalk.com/t/subaru-ad/93282/8 "2016-05-13T05:52:39Z")
![](https://global.discourse-cdn.com/cartalk/original/2X/f/f12cef76bbd1dbe37ccba0c09886d8feb1ac0e1e.jpg) ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 13, 2016, 5:53am UTC](https://community.cartalk.com/t/subaru-ad/93282/9 "2016-05-13T05:53:16Z")
Nissan speak for low emissions (on the back of our rented Nissan Micra in Ireland) ![](https://global.discourse-cdn.com/cartalk/original/2X/f/f12cef76bbd1dbe37ccba0c09886d8feb1ac0e1e.jpg) ---
**Author:** ![Nevada\_545](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/nevada_545/32/41232_2.png) [@Nevada\_545](https://community.cartalk.com/u/Nevada_545)\ **Post date:** [May 13, 2016, 6:03am UTC](https://community.cartalk.com/t/subaru-ad/93282/10 "2016-05-13T06:03:11Z")
I guess I’ll have to see the commercial to find out what is idiotic about it. Were they throwing old tires on a bonfire? ---
**Author:** ![VOLVO-V70](https://avatars.discourse-cdn.com/v4/letter/v/8e8cbc/32.png) [@VOLVO-V70](https://community.cartalk.com/u/VOLVO-V70)\ **Post date:** [May 13, 2016, 6:55am UTC](https://community.cartalk.com/t/subaru-ad/93282/11 "2016-05-13T06:55:32Z")
Most commercials are idiotic so what is new. ---
**Author:** ![ok4450](https://avatars.discourse-cdn.com/v4/letter/o/e9bcb4/32.png) [@ok4450](https://community.cartalk.com/u/ok4450)\ **Post date:** [May 13, 2016, 7:47am UTC](https://community.cartalk.com/t/subaru-ad/93282/12 "2016-05-13T07:47:12Z")
Colleges churn out marketing majors in droves every year. The car industry is just one area where these BS artists congregate. ---
**Author:** ![BillRussell](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/billrussell/32/3179_2.png) [@BillRussell](https://community.cartalk.com/u/BillRussell)\ **Post date:** [May 13, 2016, 4:48pm UTC](https://community.cartalk.com/t/subaru-ad/93282/13 "2016-05-13T16:48:57Z")
That was the point of my post, the marketing BS. “PARTIAL ZERO” is a meaningless term, but I guess it has meaning to marketing majors. ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [May 13, 2016, 6:09pm UTC](https://community.cartalk.com/t/subaru-ad/93282/14 "2016-05-13T18:09:37Z")
It has no meaning to marketing majors, it’s the term used by the EPA etc. And it is correct: it’s applied to cars designed to have zero emissions from the fuel system. So part of the car has zero emissions. ---
**Author:** ![the\_same\_mountainbike](https://avatars.discourse-cdn.com/v4/letter/t/c89c15/32.png) [@the\_same\_mountainbike](https://community.cartalk.com/u/the_same_mountainbike)\ **Post date:** [May 13, 2016, 6:34pm UTC](https://community.cartalk.com/t/subaru-ad/93282/15 "2016-05-13T18:34:42Z")
I understand the designations… but does the industry really expect the general public to know what they mean? 99.9% of the people probably just think they’re more marketing BS anyway. I miss the days when power, technology, and drivability were the industries major marketing attributes rather than emissions. ---
**Author:** ![auto-owner](https://avatars.discourse-cdn.com/v4/letter/a/50afbb/32.png) [@auto-owner](https://community.cartalk.com/u/auto-owner)\ **Post date:** [May 13, 2016, 10:47pm UTC](https://community.cartalk.com/t/subaru-ad/93282/16 "2016-05-13T22:47:47Z")
Subaru commercials are sickening. Love–it’s what makes a Subaru… Always makes me think of Talking Heads’ _Love for Sale_ song and video. ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [May 13, 2016, 10:59pm UTC](https://community.cartalk.com/t/subaru-ad/93282/17 "2016-05-13T22:59:22Z")
Oh, is that the ad where the guy drops the engagement ring in the snow? Pretty stupid and irresponsible to me. I bought an engagement ring and it took me 6 months of army pay to pay for it. No way would I have dropped it. ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [May 14, 2016, 1:34am UTC](https://community.cartalk.com/t/subaru-ad/93282/18 "2016-05-14T01:34:05Z")
If someone wants to know what it means, they can find out. All that matters to most people is whether they can register the vehicle in their state, and that is fine. ---
**Author:** ![Docnick](https://avatars.discourse-cdn.com/v4/letter/d/ecae2f/32.png) [@Docnick](https://community.cartalk.com/u/Docnick)\ **Post date:** [May 14, 2016, 3:28am UTC](https://community.cartalk.com/t/subaru-ad/93282/19 "2016-05-14T03:28:26Z")
My wife thought the ad stupid as well. ---
**Author:** ![ok4450](https://avatars.discourse-cdn.com/v4/letter/o/e9bcb4/32.png) [@ok4450](https://community.cartalk.com/u/ok4450)\ **Post date:** [May 14, 2016, 3:41am UTC](https://community.cartalk.com/t/subaru-ad/93282/20 "2016-05-14T03:41:08Z")
That Love-Subaru ad is embarassingly lame. Another equally lame Subaru ad involves the tree hugging Woodstock hippies. The GM “Real people, not actors” ads are also lame. [Next page](https://community.cartalk.com/t/subaru-ad/93282.md?page=2)