# Stupid Car Commercials

**URL:** <https://community.cartalk.com/t/stupid-car-commercials/97596>\
**Category:** Maintenance/Repairs\
**Created:** [December 23, 2016, 1:13am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596 "2016-12-23T01:13:29Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![db4690](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/db4690/32/2583_2.png) [@db4690](https://community.cartalk.com/u/db4690)\
**Post date:** [December 24, 2016, 2:50am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/21 "2016-12-24T02:50:56Z")

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Speaking of Mazda ads . . .

I loathed the kid whispering “zoom zoom” as if it were some kind of secret

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**Author:** ![Barkydog](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/barkydog/32/2470_2.png) [@Barkydog](https://community.cartalk.com/u/Barkydog)\
**Post date:** [December 24, 2016, 5:49am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/22 "2016-12-24T05:49:23Z")

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![](https://global.discourse-cdn.com/cartalk/original/2X/d/df963533e9bb7008396806a8214bf687c0801d24.jpg)

Car Safari ad

Have you ever heard a lion roar, I did, very impressive!  
Wow copy and paste link without html nice! @cdaquila

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**Author:** ![sgtrock21](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/sgtrock21/32/246_2.png) [@sgtrock21](https://community.cartalk.com/u/sgtrock21)\
**Post date:** [December 25, 2016, 2:50am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/23 "2016-12-25T02:50:50Z")

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Not only car but nearly all modern commercials seem stupid by design. I am a member of the commercials I hate forum and recently commented that the agency with Subaru’s account are living large. Typically the AdTards have to come up with several ideas and pitch them to the customer hoping they will like at least one of them. I suspect Subaru only asks for any crappy commercial they can come up with as long as the theme is “LOVE”.

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**Author:** ![sgtrock21](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/sgtrock21/32/246_2.png) [@sgtrock21](https://community.cartalk.com/u/sgtrock21)\
**Post date:** [December 25, 2016, 3:37am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/24 "2016-12-25T03:37:32Z")

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That was an old school effective commercial. With weight on the driven wheels VW Beetles were quite superior at that time in snow and mud.

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**Author:** ![sgtrock21](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/sgtrock21/32/246_2.png) [@sgtrock21](https://community.cartalk.com/u/sgtrock21)\
**Post date:** [December 25, 2016, 3:43am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/25 "2016-12-25T03:43:22Z")

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Ads are pretty much wasted on me. After decades of exposure I have learned to tune them out unless it is something I could actually use.

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**Author:** ![sgtrock21](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/sgtrock21/32/246_2.png) [@sgtrock21](https://community.cartalk.com/u/sgtrock21)\
**Post date:** [December 25, 2016, 3:44am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/26 "2016-12-25T03:44:29Z")

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To many billions at stake.

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**Author:** ![sgtrock21](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/sgtrock21/32/246_2.png) [@sgtrock21](https://community.cartalk.com/u/sgtrock21)\
**Post date:** [December 25, 2016, 3:48am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/27 "2016-12-25T03:48:34Z")

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My current heavy irony car ad is VW’s “zero” as VW’s credibility following the emissions cheating is now zero on a good day.

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**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\
**Post date:** [December 25, 2016, 2:41pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/28 "2016-12-25T14:41:03Z")

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The car ads that I currently loathe are the ubiquitous Chevy ads with (as the words on the bottom of the screen tell us) “real people, not actors”.  
Yeah, sure…

These “real people” (who I’m **sure** were not given scripts to memorize 😏) tell us things such as “you can _NEVER_ go wrong with a Chevy truck”, and other debatable bits of opinion. They also show these “real people” new Chevys–sans nameplates or badges–and ask them to identify the make. We are told that a Malibu’s interior “looks _JUST LIKE_ an Audi!!”, and other “real people” guess that they must surely be looking at a Lexus, due to the absolutely _incredible_ luxury that they are experiencing.

They have taped one woman’s shrieking, astonished exclamation of “It’s a Chevy!”, and they play that in the background of several different Chevy commercials. That woman’s voice is like fingernails on a chalkboard, IMHO.

These “real people” are so ridiculously effusive with their praise of various new Chevys that I assume they had to change their undies after their… _Chevy experience_.

😈

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**Author:** ![Rod-Knox](https://avatars.discourse-cdn.com/v4/letter/r/a183cd/32.png) [@Rod-Knox](https://community.cartalk.com/u/Rod-Knox)\
**Post date:** [December 25, 2016, 3:27pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/29 "2016-12-25T15:27:47Z")

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I think the commercials say a great deal about the buying public and the manufacturer’s opinion of them and it’s not very flattering.

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**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\
**Post date:** [December 25, 2016, 3:34pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/30 "2016-12-25T15:34:17Z")

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Those are real people and they do not have a script. I am certain about this. I am equally certain that Chevrolet has dozens of recorded focus sessions that they choose a few seconds of video from to make their commercials. That way they can be completely honest about the focus group and get the copy they want.

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**Author:** ![Rod-Knox](https://avatars.discourse-cdn.com/v4/letter/r/a183cd/32.png) [@Rod-Knox](https://community.cartalk.com/u/Rod-Knox)\
**Post date:** [December 25, 2016, 3:38pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/31 "2016-12-25T15:38:57Z")

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> [@jtsanders](#):
>
> Those are real people and they do not have a script. I am certain about this. I am equally certain that Chevrolet has dozens of recorded focus sessions that they choose a few seconds of video from to make their commercials. That way they can be completely honest about the focus group and get the copy they want.

Wouldn’t it be great to see all the out takes.

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**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\
**Post date:** [December 25, 2016, 3:39pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/32 "2016-12-25T15:39:19Z")

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@sgtrock21, you don’t like Sesame Street? At first I couldn’t imagine where they came up with that zero song, then Sesame Street came to mind. It won’t work on me either, but the song is a little (very little) more palatable thinking about it as education for 4 year olds. Maybe it works on parents of 4 year olds.

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**Author:** ![B.L.E](https://avatars.discourse-cdn.com/v4/letter/b/848f3c/32.png) [@B.L.E](https://community.cartalk.com/u/B.L.E)\
**Post date:** [December 25, 2016, 4:18pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/33 "2016-12-25T16:18:51Z")

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I have found you can tell what kind of radio station you just tuned into by listening to the commercials during the commercial break. If it’s gentlemen’s clubs, motorcycle and beer ads, you are likely tuned into a rock station. If you hear gold dealers, over counter drug, and identity theft prevention services, you are tuned to a talk radio station. If you hear lawyer, payday loan, and car leasing ads, you are tuned to a Spanish language station.

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**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\
**Post date:** [December 25, 2016, 5:26pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/34 "2016-12-25T17:26:55Z")

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You’re probably right.  
I can just imagine the screening questionnaires that they use to get the people for those focus groups:

Q: Are you knowledgeable about cars?  
A: I know nothing about cars  
Response: When can you get here for our focus group?

Q: Are you an extrovert who is given to outrageously inappropriate responses to visual stimuli?  
A: Yes  
Response: Please report for your focus group assignment tomorrow morning at 8:00 AM

Q: Can you readily distinguish between different makes of cars and between entry-level and luxury cars?  
A: Yes  
Response: We’re sorry, but we cannot use you for our focus group.

😔

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<div class="post-metadata">

**Author:** ![B.L.E](https://avatars.discourse-cdn.com/v4/letter/b/848f3c/32.png) [@B.L.E](https://community.cartalk.com/u/B.L.E)\
**Post date:** [December 25, 2016, 5:32pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/35 "2016-12-25T17:32:56Z")

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And if you see mostly soap commercials, you’re probably watching a soap opera.😉

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**Author:** ![db4690](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/db4690/32/2583_2.png) [@db4690](https://community.cartalk.com/u/db4690)\
**Post date:** [December 25, 2016, 5:44pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/36 "2016-12-25T17:44:08Z")

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in that case, none of us will ever be chosen to star in a Chevy commercial 😼

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**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\
**Post date:** [December 25, 2016, 6:47pm UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/37 "2016-12-25T18:47:25Z")

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Yup!

I have been in 4 or 5 focus groups, so I do know a bit about the screening process, and if GM was seeking…_extroverted_ rubes who have little or no idea about what they are evaluating…then I am confident that few if any of us would meet their screening criteria.

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**Author:** ![Tester](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/tester/32/15976_2.png) [@Tester](https://community.cartalk.com/u/Tester)\
**Post date:** [December 26, 2016, 12:35am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/38 "2016-12-26T00:35:47Z")

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I could see myself in a GM focus group.

Q: "So? What do you know about vehicles?

A: “I know some manufacturers will hide defects such as faulty ignition switches for years that may kill the owner. So you have to wonder? What else are they hiding that they’re not telling you?”

I wouldn’t last long!

Tester

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**Author:** ![wentwest](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wentwest/32/6073_2.png) [@wentwest](https://community.cartalk.com/u/wentwest)\
**Post date:** [December 26, 2016, 2:47am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/39 "2016-12-26T02:47:07Z")

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And, isn’t it amazing how those real people are, young, good looking, thin and trim and entirely clueless?

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**Author:** ![the\_same\_mountainbike](https://avatars.discourse-cdn.com/v4/letter/t/c89c15/32.png) [@the\_same\_mountainbike](https://community.cartalk.com/u/the_same_mountainbike)\
**Post date:** [December 26, 2016, 3:06am UTC](https://community.cartalk.com/t/stupid-car-commercials/97596/40 "2016-12-26T03:06:38Z")

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> [@DriverAtLarge](#):
>
> The good news about most commercials is that they are intentionally targeted to younger people, usually under age 35 -40.

I watch the “oldies” channels, with great shows like Barney Miller, Mash, Johnny Carson, and Evening Shade. All the commercials on these channels are for Depends, meds, MRI providers, continence-problem devices, ED pills, hair replacement, back and joint braces, and endless commercials for tort lawyers. 😄  
I must be getting old…

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