# Jaguar EV; more characters please **URL:** \ **Category:** General Discussion\ **Tags:** jaguar\ **Created:** [December 3, 2024, 8:14pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241 "2024-12-03T20:14:41Z")\ **Posts on this page:** 17\ **Page:** 2
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [December 5, 2024, 8:54pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/21 "2024-12-05T20:54:10Z")
When the XK-E was introduced folks proclaimed it stunning and beautiful. No danger of that with the new one. ---
**Author:** ![Mustangman](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/mustangman/32/44130_2.png) [@Mustangman](https://community.cartalk.com/u/Mustangman)\ **Post date:** [December 5, 2024, 8:59pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/22 "2024-12-05T20:59:06Z")
> [@texases](#): > > XK-E was introduced folks proclaimed it stunning and beautiful Even Enzo Ferrari proclaimed to be the most beautiful car! ---
**Author:** ![davesmopar](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/davesmopar/32/41750_2.png) [@davesmopar](https://community.cartalk.com/u/davesmopar)\ **Post date:** [December 5, 2024, 10:18pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/23 "2024-12-05T22:18:53Z")
It is a complete woke/DEI rebrand at Jaguar according to the head of strategy… They are about to find out, like a lot of others, if you go woke, you go broke… Yeah, how has that worked out so far, well a big majority of America is tired of all the DEI hire BS… Dude even said that they have 15+ DEI groups… Me thinks a bunch of people will be jobless before this is over… lol _Speaking in October at the Attitude Awards, a celebration of LGBTQ+ icons for which Jaguar is a sponsor, Jaguar’s head of brand strategy Santini Pietrosanti shone a light on Jaguar’s recent push towards inclusivity and adoption of diversity, equity and inclusion (DEI) programs._ _“At Jaguar we are passionate about our people, and we are committed to fostering a diverse, inclusive and unified culture that is representative not only of the people who use our products, but in a society in which we all live, a culture in which our employees can bring their authentic selves to work,” he said_ _“And we are on a transformative journey of our own, driven by a belief in diversity, inclusion, creativity, policy and most importantly, action. We’ve established over 15 DEI groups,” Pietrosanti added._ > **[Jaguar rebrand called "disastrous" as focus on diversity comes under fire](https://www.newsweek.com/jaguar-rebrand-diversity-under-fire-1988709)** > > The automaker's new promo champions diversity and doesn't feature any cars. ---
**Author:** ![Purebred](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/purebred/32/46796_2.png) [@Purebred](https://community.cartalk.com/u/Purebred)\ **Post date:** [December 6, 2024, 1:24am UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/24 "2024-12-06T01:24:07Z")
The DEI (D Jr, Eric, Ivanka) employer in chief was re-elected this past Nov. Woke means educated, that supports the Constitution. ![IMG_2792](https://global.discourse-cdn.com/cartalk/original/3X/b/a/ba9c78bfb5acae960106bd3d25bf9c40807fd9fb.jpeg) Non of which has anything to do with Jaguar except that Kash (cash) Patel’s family origins are from India. If I go broke reading books, so be it. ---
**Author:** ![davesmopar](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/davesmopar/32/41750_2.png) [@davesmopar](https://community.cartalk.com/u/davesmopar)\ **Post date:** [December 6, 2024, 1:48am UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/25 "2024-12-06T01:48:27Z")
I am not saying anything else about the subject (after this post), just posted what is happening at Jaguar and why they just did what they did… And just like Bud Light, Disney and many more, they found out nobody (maybe a hand full) want’s DEI, even the news groups are loosing viewers, and starting to realize maybe they were wrong, and most of those viewers are now watching the competition… Over and out… ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [December 6, 2024, 2:00am UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/26 "2024-12-06T02:00:01Z")
After seeing what they came up with, I think the designers were very impressed with the movie Barbie. Good luck finding a few thousand buyers. Delusional comes to mind but maybe they’ll throw in a few six packs to boost sales, and maybe a pair of pink coveralls for the guys pretending to be mechanics. Yeah I’ve read the constitution, and federslist papers, and democracy in America from 1836, and also 1984. Compare and contrast as the professor would say. ---
**Author:** ![db4690](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/db4690/32/2583_2.png) [@db4690](https://community.cartalk.com/u/db4690)\ **Post date:** [December 6, 2024, 2:09am UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/27 "2024-12-06T02:09:43Z")
> [@bing](#): > > guys pretending to be mechanics. I’ve seen a lot of delusional posers get washed up and thrown out over the years Nobody was sorry to see them gone 🤣 ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [December 6, 2024, 1:40pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/28 "2024-12-06T13:40:35Z")
I have a problem with the concept of woke. What does it mean exactly? ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [December 6, 2024, 1:55pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/29 "2024-12-06T13:55:52Z")
There are surely additional identifiers, but @Purebred provided some helpful info: ![image](https://global.discourse-cdn.com/cartalk/original/3X/b/4/b4490ac2bc34147c3665defe824b3ff378f935ab.jpeg) ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [December 6, 2024, 3:41pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/31 "2024-12-06T15:41:09Z")
> [@davesmopar](#): > > It’s taken on a new meeting since when it first appeared in print. That ‘new meaning’ has been created by the far right, often based on made up events. And the ‘book burners’ (book banners) I’m familiar with in Texas are 100% far right. @cdaquila - this whole line of ‘woke’ discussion will go nowhere good, please delete it. ---
**Author:** ![db4690](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/db4690/32/2583_2.png) [@db4690](https://community.cartalk.com/u/db4690)\ **Post date:** [December 6, 2024, 4:09pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/32 "2024-12-06T16:09:00Z")
I’m enjoying this discussion I still think Jaguar may be in big trouble Exactly who and what do they want to be . . . ?! Sure, it makes sense to sell EVs But is it necessary to throw out everything and start fresh? ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [December 6, 2024, 4:36pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/33 "2024-12-06T16:36:42Z")
> [@db4690](#): > > I still think Jaguar may be in big trouble It’s an ongoing situation, IMO. When Jaguar first got into hot water, Ford bought them out, but after 9 years of poor sales figures, Ford sold-out to Tata, of India. Tata has clearly not been able to improve the reliability of either Jaguar or Rover vehicles, and I think that they are just not fully competent to make decisions that will make Jaguar viable. I think that they’re just blundering from one bad decision to the next bad decision. ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [December 6, 2024, 5:25pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/34 "2024-12-06T17:25:00Z")
> [@davesmopar](#): > > many people now interpret woke to be a way to describe people who would rather silence their critics than listen to them. Around here, that describes conservative organizations like Moms for Liberty. They have a serious interest in banning books in schools. So, is everyone woke? This reminds me of Jeff Foxworthy’s You might be a Redneck if… schtick. By his telling, everybody has a little redneck in them. After listening to a few of his shows, I’m certain that I’m one. ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [December 6, 2024, 9:38pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/35 "2024-12-06T21:38:28Z")
Jag went from around 20,000 vehicles sold when Ford took over to over 100,000/yr. When they bought the company they compared a fresh off the line XK sedan with a UK market Ford sedan and while Jaguar used nicer Leather and interrior trim the build quality wasn’t even close. Some of the Ford era Jag’s were too closely related to ordinary Fords to be taken seriously. Land Rover was always the real prize. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [December 6, 2024, 10:12pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/36 "2024-12-06T22:12:26Z")
> [@wolyrobb](#): > > Some of the Ford era Jag’s were too closely related to ordinary Fords to be taken seriously. The Jaguar S-Type was essentially the same as the Lincoln LS, in terms of the platform, suspension, and some engines. It was rather hard to take it seriously as a Jaguar. > **[Jaguar S-Type & Lincoln LS: Brothers Under the Skin](https://carstylecritic.blogspot.com/2015/03/jaguar-s-type-lincoln-ls-brothers-under.html)** > > The top image is of a 2000 Lincoln LS, the lower shows two 2000 S-Type Jaguars.  All share the same 114.5 inch (2.908 m.) wheelbase bo... ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [December 6, 2024, 10:14pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/37 "2024-12-06T22:14:45Z")
That and the X-Type were the ones I had in mind. ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [December 6, 2024, 11:20pm UTC](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241/38 "2024-12-06T23:20:26Z")
> [@wolyrobb](#): > > Some of the Ford era Jag’s were too closely related to ordinary Fords to be taken seriously. That’s why Saab wouldn’t use GM parts and procedures when GM bought them. Saab didn’t want to cheapen the product. Put Saab out of business too [Previous page](https://community.cartalk.com/t/jaguar-ev-more-characters-please/198241.md?page=1)