# Ford announces a major restructuring plan **URL:** \ **Category:** General Discussion\ **Tags:** ford\ **Created:** [March 3, 2022, 3:10pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784 "2022-03-03T15:10:31Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 3, 2022, 3:10pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/1 "2022-03-03T15:10:31Z")
> **[Ford announces a historic restructuring as it pivots to an electric future](https://www.npr.org/2022/03/02/1083913314/ford-modele-split-units-electric-gas?utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew)** > > The American automaker is going to split its auto business into two units — Ford Blue and Ford Model E. They will be housed under the same corporate umbrella. ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [March 3, 2022, 11:04pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/2 "2022-03-03T23:04:13Z")
Why didn’t they just call it Mercury? ---
**Author:** ![Vanman1920](https://avatars.discourse-cdn.com/v4/letter/v/ebca7d/32.png) [@Vanman1920](https://community.cartalk.com/u/Vanman1920)\ **Post date:** [March 4, 2022, 3:15am UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/3 "2022-03-04T03:15:38Z")
This is interesting. I see this happening with FCA in the future as well. Have seen how they have been dividing their company into divisions. Including RAM and JEEP, the two most profitable segments of vehicles they sell. I imagine the next time they go bankrupt or get sold you will see this two brands get sold. My 2 cents, that’s all. ---
**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\ **Post date:** [March 4, 2022, 3:47am UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/4 "2022-03-04T03:47:58Z")
I read a book once where the advice was (tongue in cheek) “If you don’t know what else to do, reorganize”. Warren Buffet had some interesting comments on the automotive market from Henry Ford’s time. Over 1000 in the field and only 3 survived despite massive growth overall. Will it be the same folks in the next 100 years? Making products that people don’t want, or at least not enough people, has never been a winning strategy. Just filled the tank and gas went up another 15 cents in the last two days so that’s about 50 cents in one month. Still wait’ll the power bill comes. All predictions are off. ---
**Author:** ![Barkydog](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/barkydog/32/2470_2.png) [@Barkydog](https://community.cartalk.com/u/Barkydog)\ **Post date:** [March 4, 2022, 4:12am UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/5 "2022-03-04T04:12:29Z")
Had a Jesuit priest in a retreat who said if you want to get nothing done form a committee ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [March 4, 2022, 8:21am UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/6 "2022-03-04T08:21:59Z")
Could be to allow them to do direct sales in certain states, [![](https://global.discourse-cdn.com/cartalk/original/3X/4/b/4b5c37f9192b13acb1120d4b690cc2d983b677ca.jpeg "Ford is DONE with Car Dealers! | They're Selling Direct To Consumer | This is HUGE!") ](https://www.youtube.com/watch?v=51Lq2P_y2Xg) ---
**Author:** ![Mustangman](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/mustangman/32/44130_2.png) [@Mustangman](https://community.cartalk.com/u/Mustangman)\ **Post date:** [March 4, 2022, 12:33pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/7 "2022-03-04T12:33:48Z")
Component suppliers did similar reorganizations. Delphi did this splitting the older legacy product into one unit and the high tech products thought to have more of a future into another. The sold off the legacy unit to Borg Warner and renamed the tech unit so the Delphi name no longer exists. Not sure if the stockholders benefitted. ---
**Author:** ![Cavell](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/cavell/32/43396_2.png) [@Cavell](https://community.cartalk.com/u/Cavell)\ **Post date:** [March 4, 2022, 3:15pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/8 "2022-03-04T15:15:21Z")
Where is ford getting batteries from? I saw today Honda had news about new ev effort. Lots of batteries needed worldwide. ---
**Author:** ![keith](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/keith/32/5518_2.png) [@keith](https://community.cartalk.com/u/keith)\ **Post date:** [March 5, 2022, 1:05am UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/9 "2022-03-05T01:05:57Z")
They are building a huge battery plant near Stanton, TN ---
**Author:** ![Cavell](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/cavell/32/43396_2.png) [@Cavell](https://community.cartalk.com/u/Cavell)\ **Post date:** [March 5, 2022, 1:45pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/10 "2022-03-05T13:45:47Z")
Who are they? ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [March 5, 2022, 1:49pm UTC](https://community.cartalk.com/t/ford-announces-a-major-restructuring-plan/182784/11 "2022-03-05T13:49:57Z")
Ford’s partner in that venture is a company by the name of SK Innovation: > **[Ford, partner to spend $11.4B on four new plants in Tennessee, Kentucky to...](https://www.detroitnews.com/story/business/autos/ford/2021/09/27/ford-four-new-plants-tennessee-kentucky-electric-vehicles/5879885001/)** > > The Dearborn automaker is describing the EV, battery production move as its single largest manufacturing investment in Blue Oval's 118-year history.