No favorite brand. I research based on my driving needs. For me, primary need is wet traction. Often comes up with a coin flip between Michelin and Continental. This time the truck got Michelins, probably will go with Continentals for the Mustang.
If I still lived in the Southwest, where we had rain once a year my criteria would be different.
Over the years, from the days of bias ply tires to radials, I have had many different brands even, as I recall, tires branded as K-Mart, in the 1970s on my CJ 5.
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