# Chrysler and Jaguar/land rover announced a partnership **URL:** \ **Category:** General Discussion\ **Created:** [May 20, 2026, 8:03pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706 "2026-05-20T20:03:07Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 20, 2026, 8:03pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/1 "2026-05-20T20:03:07Z")
Still in the early stages but announced today. Us production for jlr is one possible outcome what could possibly go wrong? 😁 > **[Jaguar Partners with Stellantis, Could the British Marque Build Cars in the...](https://www.caranddriver.com/news/a71361143/jaguar-stellantis-partnership-us-car-development/)** > > The two automotive groups signed a memorandum of understanding that could eventually allow the British manufacturer to avoid paying U.S. import tariffs. > **[A Jeep and a Land Rover Walk Into a Bar: Stellantis, Jaguar Land Rover...](https://www.motortrend.com/news/jeep-jaguar-land-rover-tieup)** > > The two automakers are exploring a deal to develop vehicles together for the U.S. market. ---
**Author:** ![MikeInNH](https://avatars.discourse-cdn.com/v4/letter/m/a587f6/32.png) [@MikeInNH](https://community.cartalk.com/u/MikeInNH)\ **Post date:** [May 20, 2026, 10:55pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/2 "2026-05-20T22:55:09Z")
Jag was owned by Ford through the 90s til 2008. That didn’t work out well for either party. ---
**Author:** ![Mustangman](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/mustangman/32/44130_2.png) [@Mustangman](https://community.cartalk.com/u/Mustangman)\ **Post date:** [May 20, 2026, 11:53pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/3 "2026-05-20T23:53:29Z")
Ford’s ownership of Jaguar improved Jag’s reliability and profitability a ton. It also allowed them the ability to develop new products and contain costs by using a lot of Ford content beneath the skin inside and out. It did not bring Jag to profitability, however, that would be a failure under Ford. Tata has kind of run out the Ford left under the Jag skin and Jag’s last marketing push was a branding disaster. Jag’s Formula 1 program was not so successful but… that is f1. ---
**Author:** ![MikeInNH](https://avatars.discourse-cdn.com/v4/letter/m/a587f6/32.png) [@MikeInNH](https://community.cartalk.com/u/MikeInNH)\ **Post date:** [May 21, 2026, 2:07am UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/4 "2026-05-21T02:07:28Z")
> [@Mustangman](#): > > Ford’s ownership of Jaguar improved Jag’s reliability and profitability a ton I didn’t mean to say it didn’t help them in the beginning. It surely did. But Ford invested BILLIONS into Jag and didn’t get a lot of benefit. They sold it because it was costing Ford MILLIONS every year. While Jags quality has improved, they are not considered a reliable vehicle. ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 21, 2026, 3:43am UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/5 "2026-05-21T03:43:39Z")
When ford took over they were mostly leased and now they’re about 20% leased. Ford measured the quality of a XJ fresh off the line to their premium UK Ford sedan and found much to improve of the quality of the assembly and engineering. The uk journalists who’ve had access to the new Jaguar give positive reviews even after the bizarre marketing. They benchmarked various classic jags while trying for a new market. Dealership network has been pruned to specific markets with former dealers retaining service and getting more Land Rover allocations. Sounds like more will be released including future plans for Chrysler,/Dodge/Jeep and Fiat in the us market very soon. ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [May 21, 2026, 5:13am UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/6 "2026-05-21T05:13:20Z")
I didn’t know that Jaguar is currently selling zero vehicles in the US. Not good. Imagine being a Jaguar dealer. It’ll be several years before this relationship makes much of a difference, I’d think. ---
**Author:** ![ChrisTheTireWhisperer](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/christhetirewhisperer/32/34798_2.png) [@ChrisTheTireWhisperer](https://community.cartalk.com/u/ChrisTheTireWhisperer)\ **Post date:** [May 21, 2026, 10:52am UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/7 "2026-05-21T10:52:47Z")
What’s with Chrysler’s repeated failed alliances? In the 1950s or even the '70s Chrysler stood on its own. ---
**Author:** ![MikeInNH](https://avatars.discourse-cdn.com/v4/letter/m/a587f6/32.png) [@MikeInNH](https://community.cartalk.com/u/MikeInNH)\ **Post date:** [May 21, 2026, 12:25pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/8 "2026-05-21T12:25:34Z")
> [@ChrisTheTireWhisperer](#): > > In the 1950s or even the '70s Chrysler stood on its own. Not really. No manufacturer stood on its own for many decades. All of the Big Three (big 4 back in the 70s) had relationships/partnerships with many other manufacturers. In the 70s Chryco used the VW rabbit engine in it’s Dodge Omni. Chryco’s New Process Gear division built transfer-cases, but only 40% went into Chrysler trucks. The rest went into Ford and GM vehicles. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [May 21, 2026, 12:45pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/9 "2026-05-21T12:45:23Z")
> [@MikeInNH](#): > > In the 70s Chryco used the VW rabbit engine in it’s Dodge Omni. +1 And, when they were unable to source sufficient numbers of VW engines, they used Peugeot engines for a brief period. ---
**Author:** ![MikeInNH](https://avatars.discourse-cdn.com/v4/letter/m/a587f6/32.png) [@MikeInNH](https://community.cartalk.com/u/MikeInNH)\ **Post date:** [May 21, 2026, 12:47pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/10 "2026-05-21T12:47:42Z")
> [@VDCdriver](#): > > And, when they were unable to source sufficient numbers of VW engines, they used Peugeot engines for a brief period If they could have received the engines they needed they wouldn’t have needed the bailout loan. The Omni was a very hot seller but Chrysler couldn’t build enough. ---
**Author:** ![Purebred](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/purebred/32/46796_2.png) [@Purebred](https://community.cartalk.com/u/Purebred)\ **Post date:** [May 21, 2026, 1:35pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/11 "2026-05-21T13:35:03Z")
> [@MikeInNH](#): > > They sold it because it was costing Ford MILLIONS Let us remember, that was the 2008 financial crisis was a severe global economic downturn triggered by the collapse of the US housing bubble, fueled by subprime mortgage defaults, predatory lending, and excessive risk-taking in financial derivatives. The crisis caused major bank failures, notably Lehman Brothers, leading to a credit freeze, global recession, and massive government bailouts. Ford sold off assets to avoid a government bailout (GM) or merger (Chrysler), Ford was able to rebuild itself. ---
**Author:** ![Purebred](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/purebred/32/46796_2.png) [@Purebred](https://community.cartalk.com/u/Purebred)\ **Post date:** [May 21, 2026, 1:47pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/12 "2026-05-21T13:47:23Z")
> [@texases](#): > > I didn’t know that Jaguar is currently selling zero vehicles in the US. Not good. Imagine being a Jaguar dealer I checked the inventory at local Jag dealer, they did have a couple of 2026 SUVs, No F type **cars**. Now the question, if Jaguar survives will they again offer at least one car, or just SUV/CUVs ? When Ford owned them I really wanted an S type. Though Ford choosing the Jag engine for the T-Bird was questionable. ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 21, 2026, 6:19pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/13 "2026-05-21T18:19:18Z")
Nearest dealer has 3 f type coupes at $10,000 off and one xf sedan. Along with 25 and 26 model year f pace suv. Currently their Land Rover inventory is 10x larger. ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [May 21, 2026, 6:31pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/14 "2026-05-21T18:31:02Z")
There are no new Jaguars (any type) for sale on Autotrader within 100 miles of Dallas. ---
**Author:** ![VOLVO-V70](https://avatars.discourse-cdn.com/v4/letter/v/8e8cbc/32.png) [@VOLVO-V70](https://community.cartalk.com/u/VOLVO-V70)\ **Post date:** [May 21, 2026, 7:21pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/15 "2026-05-21T19:21:00Z")
Chrysler, Jaguar and Land Rover is not a partnership, it is a vehicle version of planned failure. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [May 21, 2026, 7:27pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/16 "2026-05-21T19:27:35Z")
> [@texases](#): > > I didn’t know that Jaguar is currently selling zero vehicles in the US. But, it appears that all of the wayward/confused Waymo vehicles are smallish Jaguar SUVs ---
**Author:** ![wolyrobb](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/wolyrobb/32/45497_2.png) [@wolyrobb](https://community.cartalk.com/u/wolyrobb)\ **Post date:** [May 21, 2026, 7:42pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/17 "2026-05-21T19:42:33Z")
Those are the I Pace electric suv that was canceled after 2024, believe the same final year for all but the F pace. Waymo bought at least 1,500 Jaguar I Pace. 3,500/yr sales was the best Jaguar saw. ---
**Author:** ![VDCdriver](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/vdcdriver/32/30_2.png) [@VDCdriver](https://community.cartalk.com/u/VDCdriver)\ **Post date:** [May 21, 2026, 8:00pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/18 "2026-05-21T20:00:08Z")
> [@wolyrobb](#): > > Those are the I Pace electric suv Yup! ![image](https://global.discourse-cdn.com/cartalk/original/3X/d/4/d4976105a36374050007a3790a09f7f85c16b64f.jpeg) ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [May 21, 2026, 9:06pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/19 "2026-05-21T21:06:34Z")
> [@Purebred](#): > > Ford sold off assets to avoid a government bailout (GM) or merger (Chrysler), Ford was able to rebuild itself. Ford sold everything before the mortgage crisis started. Their cash position was so bad that they need3d to sell almost all their assets to meet obligations whether the crisis occurred or not. That they didn’t need to ask for federal loans was luck. Luck was on their side then, and that’s good. It saved a lot of jobs. ---
**Author:** ![Purebred](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/purebred/32/46796_2.png) [@Purebred](https://community.cartalk.com/u/Purebred)\ **Post date:** [May 21, 2026, 9:27pm UTC](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706/20 "2026-05-21T21:27:47Z")
AI summation: - **December 2006:** Ford mortgaged virtually all of its corporate assets—including factories, equipment, its “Blue Oval” trademark, and the Mustang brand—to raise a $23.4 billion secured line of credit. This proactive measure was intended to finance a multi-year restructuring plan without needing government loans. - **January 2008:** Ford publicly identified Tata Motors as the preferred bidder to buy its British Premier Automotive Group brands. - **March 2008:** Ford officially finalized the agreement to sell its Jaguar and Land Rover operations to Tata Motors for $2.3 billion, and the deal was fully closed in June 2008. - **December 2008 – 2009:** While General Motors and Chrysler requested and received billions of dollars in government-funded bailout loans, Ford maintained that it had sufficient capital and liquidity to operate independently. - **2006:** U.S. housing prices peaked and mortgage loan delinquency rates rose significantly, signaling the bursting of the housing bubble. - **Early 2007:** Over 25 subprime lending firms declared bankruptcy by March. Losses began causing strains in the broader financial markets. - **Late 2007:** The U.S. economy officially entered the Great Recession in December - [Next page](https://community.cartalk.com/t/chrysler-and-jaguar-land-rover-announced-a-partnership/205706.md?page=2)