# Big Changes at HD **URL:** \ **Category:** General Discussion\ **Created:** [October 16, 2009, 12:01am UTC](https://community.cartalk.com/t/big-changes-at-hd/38162 "2009-10-16T00:01:03Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [October 16, 2009, 12:01am UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/1 "2009-10-16T00:01:03Z")
Harley Davidson announced today that they are discontinuing the Buell line and selling MV Augusta - after buying it just last year. If you dream of buying a new Buell, now’s the time. The last one rolls out 12/10/2009. If you always dreamed of owning a motorcycle company, you can do that now, too! ---
**Author:** ![Caddyman](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/caddyman/32/23_2.png) [@Caddyman](https://community.cartalk.com/u/Caddyman)\ **Post date:** [October 16, 2009, 4:14am UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/2 "2009-10-16T04:14:55Z")
The market is saturated…Everyone who wants one has one…Tattoos, hair and noise will only get you so far… ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [October 16, 2009, 1:46pm UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/3 "2009-10-16T13:46:55Z")
Too bad about Buell, but honestly, if I was getting a bike like that, I’d get a Ducati. And I never understood HD’s MV Augusta purchase, no relationship what-so-ever to the rest of the company. But I do understand their problems today, buying a Harley is the definition of excess disposable income, it’s gotta be the first thing to go. ---
**Author:** ![TwinTurbo](https://avatars.discourse-cdn.com/v4/letter/t/8baadc/32.png) [@TwinTurbo](https://community.cartalk.com/u/TwinTurbo)\ **Post date:** [October 16, 2009, 3:08pm UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/4 "2009-10-16T15:08:34Z")
> it’s gotta be the first thing to go. WHAT!!! First thing??? I don’t think so! You’d have to pry the grips from my cold, dead hands. I can see it now- glancing back and forth between the wife and bike…well, dear something has to go! 😃 Seriously though, we all have our own prioritization of our luxury items. For me, the bike is closer to the top in the hierarchy… ---
**Author:** ![texases](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/texases/32/862_2.png) [@texases](https://community.cartalk.com/u/texases)\ **Post date:** [October 16, 2009, 3:28pm UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/5 "2009-10-16T15:28:34Z")
Not to sell, just not to buy…so tell your wife not to worry! ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [October 16, 2009, 4:27pm UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/6 "2009-10-16T16:27:53Z")
“And I never understood HD’s MV Augusta purchase, no relationship what-so-ever to the rest of the company.” That’s one reason to buy it. HD got an immediate presence in the high-end sport bike market. It’s like Fiat buying Maserati and Ferrari or Audi/VW buying Lamborghini, Bugatti, Bentley, and now Porsche. The sale appears to be related to HD’s low sales over the last year. They must need to enhance cash flow. ---
**Author:** ![B.L.E](https://avatars.discourse-cdn.com/v4/letter/b/848f3c/32.png) [@B.L.E](https://community.cartalk.com/u/B.L.E)\ **Post date:** [October 16, 2009, 6:01pm UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/7 "2009-10-16T18:01:43Z")
I am saddened to see this happen, I was really rooting for the success of Eric Buell’s line of motorcycles. ---
**Author:** ![jtsanders](https://avatars.discourse-cdn.com/v4/letter/j/c2a13f/32.png) [@jtsanders](https://community.cartalk.com/u/jtsanders)\ **Post date:** [October 16, 2009, 7:22pm UTC](https://community.cartalk.com/t/big-changes-at-hd/38162/8 "2009-10-16T19:22:09Z")
Hey, watch it! I’d hit you with my oversize wallet if I could just get the chain off my belt loop! 😛