# (Badge Engineering) Why make 2 identical cars under different names?

**URL:** <https://community.cartalk.com/t/badge-engineering-why-make-2-identical-cars-under-different-names/76931>\
**Category:** General Discussion\
**Created:** [January 25, 2013, 6:54am UTC](https://community.cartalk.com/t/badge-engineering-why-make-2-identical-cars-under-different-names/76931 "2013-01-25T06:54:20Z")\
**Posts on this page:** 1\
**Page:** 4

<div class="post-metadata">

**Author:** ![bing](https://sea1.discourse-cdn.com/cartalk/user_avatar/community.cartalk.com/bing/32/4619_2.png) [@bing](https://community.cartalk.com/u/bing)\
**Post date:** [February 23, 2013, 9:54am UTC](https://community.cartalk.com/t/badge-engineering-why-make-2-identical-cars-under-different-names/76931/61 "2013-02-23T09:54:13Z")

</div>

“call it a Cadillac Cimarron. I’d love to meet the Cadillac buyers who were duped into buying one of these.”

Hee hee. I had a guy that worked for me that bought one. He was kind of full of himself but complained about it constantly. The next car he bought was a Mercury so the lost a customer.

[Previous page](https://community.cartalk.com/t/badge-engineering-why-make-2-identical-cars-under-different-names/76931.md?page=3)