They let people with mid life crisis name their vehicles, it seems to let people try and relive their youth.
Worker1: "Man I wish I had kept that ****** I had when I was 18. That car was badass!"
Worker2: "Yeah, but the ones that are left are either rusty or too expensive."
W1: "Wouldn't it be cool if they brought ****** back?"
W2: "They don't make 'em like they used to. It'd be some cheap plastic piece of $#%& if they did."
W1: "Yeah, you're right, would be some pile of dog $#& if they did."
Car Company: "Announcing our newest car, the *****. We're bringing the ****** back, and it'll be better than ever."teaser pictures of said car*
W1 and 2: "OMFG I WANT TO HAVE IT'S BABIES! MUST BUY!"